On Episode 80, Carrie Hill of Sterling Sky discusses how she follows the changes of Google for Local SEO. She details her methodology for creating, executing, and analyzing search-related experiments. She also highlights some of the biggest Local SEO disa

On Episode 79, Chima Mmeje explains her approach to topic clusters for content creation, how she includes topic clusters as an actual service in her offerings, and the lack of inclusivity in the content industry.

On Episode 78, Ayat Shukairy, the Queen of CRO and co-founder of Invesp, explains the scientific and individualized practice of conversion rate optimization for her agency's clients. Ayat talks about her contagious obsession with CRO experimentation.

On Episode 77, Brandy Whalen, co-founder of Kitcaster, provides insight into why a marketing agency might consider starting a podcast of their own, the work that goes into producing it, and why being a guest on other podcasts is an effective marketing str

On Episode 76, Darren Shaw shares his analysis of Whitespark's Local Search Rankings Factors Survey, busts some myths perpetuated about local SEO, and comes up with some creative local business names that would definitely rank in the local pack.

On Episode 75, Orit Mutznik, Head of SEO for SilkFred, discusses her relationships with her developer team and how she includes them in her technical SEO projects to drive action, growth, and performance for her eCommerce focused website. She also bakes t

On Episode 74, Brendan Hufford shares how he thinks about the complexity of search intent. How does your average person search Google and what are they looking for? Brendan also shares his insights on building a truly unique angle for your agency.

On Episode 73, Miracle Inameti-Archibong of Erudite Agency discussed the agency's approach to auditing the E-A-T of a client's content, the challenges of SEO forecasting with 2020 and 2021 being crazy anomalies, and tricks to get clients to implement SEO

On Episode 72, Kim Doughty of RicketyRoo shares her experience working with a variety of different clients, how she adapts to their communication style, and the important processes that she has to develop a fruitful and positive relationship with them.

On Episode 71, Andrea Cruz of KoMarketing, dives into the complexity of the modern B2B buyer's journey, how you can tie in marketing attribution, and how she likes to introduce clients to non-traditional marketing channels.