CEOs vs. Entrepreneurs... A lot of business owners are running their business like they're a CEO. There's nothing wrong with being a CEO, but if you're not making over a million dollars a year, you're not a CEO, you're an entrepreneur. A CEO focuses on p

Why Does Google Run Ads On Facebook? A Facebook Ad Review  I was recently looking at some of the largest companies in the world, assessing which ones would be beneficial to review, and I discovered something interesting. Google is spending a TON of m

Write Great Copy With This Very Simple Tool People are always asking what the best way to write copy is; Is it long form, short form, video, etc.? What people need to understand is that there are tactics in marketing, and then there is human psychology. I

Struggling With Managing Expectations: Handling Stress & Overwhelm One thing I constantly do to myself is set massive goals. Let’s say I land a new client and I tell them I want to get them a 10x ROI. I have immediately set an expectation very far fro

Ubersuggest - Free Keyword Tool by Marketer Neil Patel Neil Patel acquired the software Ubersuggest for around $250,000 and is now giving it away for FREE. This is a genius marketing tactic for Neil, as well as an amazing tool for us as consumers (and mar

 Deep Work: Rules for Focused Success in a Distracted World If you’re anything like me, you will start your day with the best intentions. You make a list, you check it twice, and everything is looking good for what you’re going to do the next 8 hours

One Of My First Loves Of Marketing - Dynamic Retargeting If you are not implementing dynamic retargeting into your campaigns, you are leaving money on the table. There are many ways to deploy dynamic retargeting. The best way is through Facebook’s built i

Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones by James Clear  We all want amazing things in our life; we want to achieve these goals that we set for ourselfs, whether that's a revenue goal, a marketing goal or even

The Great Hack (2019) - Movie Breakdown This documentary on Netflix addresses the Cambridge Analytica issues and how they were able to identify certain people that were swing votes, and target them with the proper ads. Essentially what they did is they us

 Coca Cola Ad Review - 1,000 Ways To Improve I’ve always found it interesting how some of the biggest companies on the planet barely spend any money on social media. While they still spend 10x what we may spend, overall their budgets are relatively s