LaCroix Water - Facebook Ads & Traffic Breakdown On today’s episode we are doing an audit of LaCroix Water’s Facebook ads, website and more. We’re going to look at where they are sending their traffic, as well as their backend to see where they are re

Celebrating Your Failures - My Most Recent Internal Business Failure When you go into any Facebook group, especially regarding Facebook ads, marketing, or anything along those lines, you’ll always see the same classic story; “Hey I made a million dollars

Organic Growth Through Facebook - An Experiment I recently did a little test on Facebook to see if I could flip the tables on people doing organic Facebook outreach. There is a huge trend on Facebook of people reaching out through a friend request, and im

Rolls-Royce - An Ad Audit Mixed With A Funnel Hack Rolls-Royce is one of the top premiere brands when it comes to the automotive industry. In this episode I’m going to reverse engineer how they are getting their traffic online, how people are finding them

Interview With Facebook Advertising Specialist Zach Hesterberg - Owner of SoZesty In this episode, Zach Hesterberg shares his 4+ year journey of starting his agency SoZesty. Zach helps his clients make millions of dollars running Facebook Ads through his

Facebook Ads Training Series - Part 4 of 4 - Pruning Your Campaign When done right, Facebook ads can be extremely profitable. Now that you have the basics up, it’s time to look at the statistics!. How do you know when a campaign is profitable? How do you

Facebook Ads Training Series - Part 3 of 4 - Building Out Your Ads So far, we’ve created a campaign and added an audience to target people who would be interested in a hypothetical high-tech gym; now we can move on to the ad creative. At this stage of a n

Facebook Ads Training Series - Part 2 of 4 - Starting A Campaign And Building Audiences Today we’re going to be talking all about audiences and how I build those out. In this example, we will be promoting a hypothetical gym franchise located all throughou

Facebook Ads Training Series - Part 1 of 4 - Ads Manager & What Type Of Ads I Run For What Reason For the first part of our Facebook training series, we’re going to dive into Ads Manager to look at what type of ads I run for what reason. Essentially,

How We Did $1.2 Million In Sales With Just $8k Ad Spend (Over 11k ROAS) In The Last 90 Days Very recently, we were able to help a client of ours sell 158 engagement rings (now over 200) in the last 90 days, using our proprietary retargeting method. It’s s