The Actuation Zone

The Actuation Zone


Latest Episodes

Social Media Is Dead, Social Business Is In
November 10, 2011

(http://actuationzone.com/images/gerhard.jpg)Gerhard Gschwandtner, host of the Sales 2.0 Sales and Marketing Conference, says companies are tired of talking about social media, which has been a business-to-consumer marketing channel. He says we're now ent

The New Relationship Marketing, Not Just One-to-One
October 28, 2011

(http://actuationzone.com/images/mari-smith.jpg)Mari Smith, author of The New Relationship Marketing, says the traditional concept of relationship marketing has changed from one-to-one relationships to building relationships with entire communities. Engag

Reinvent Your Management Model to Stay Competitive
October 14, 2011

Julian Birkinshaw, PhD, author of Reinventing Management, Smarter Choices for Getting Work Done ,” says most companies are operating with management principles dating back to the Industrial Revolution. However,

Leadership and Economics Lessons From the US Naval Academy–and Dogs!
September 30, 2011

(http://actuationzone.com/images/mary-kelly.jpg)Mary Kelly, PhD, author of Mastering Your World, 15 Dog-Inspired Leadership Lessons to Improve Productivity, Profits, and Communication," has been teaching economics and management in the US Navy for 21 year

Find Your Core to Improve Performance and Happiness
September 14, 2011

(http://actuationzone.com/images/dov-baron.jpg)Dov Baron, creator of the C.O.R.E Affluence System and author of "Don't Read This: Unless You Want to Make More Money", says you must take two critical actions to be truly effective and happy. First, you must

The New Reality: Customers Are in Control. What To Do Now?
June 23, 2011

(http://actuationzone.com/images/rodbrooks.jpg)Rod Brooks, Chief Marketing Officer of PEMCO Mutual Insurance, says the new reality of marketing and sales is that customers are in control of your brand. To win in the marketplace, companies must reorganize

7 Star Customer Service (audio seminar)
June 23, 2011

(http://actuationzone.com/images/rubynewell.jpg)Ruby Newell-Legner, an internationally recognized expert in customer service, has presented over 2000 programs in 11 countries and counts the Burj Al Arab, known as the only 7 star hotel in the world, among

Use Improvisation Techniques To Be a Better Leader
June 14, 2011

(http://actuationzone.com/images/avish-parashar.jpg)Avish Parashar, author of Improvise to Success, demonstrates how to use improvisation techniques to dramatically improve your problem solving and influence. He starts by demonstrating the devastating, lo

Brian Tracy on Change, Goals, and Problems
May 24, 2011

(http://actuationzone.com/images/briantracy.jpg)Brian Tracy, author of 45 books on leadership, selling, self-esteem, goals, strategy, creativity and success psychology, says change is inevitable and there are four basic ways to respond to it. He also says

Are You Investing In Your Success?
May 12, 2011

(http://actuationzone.com/images/htnarea.jpg)International banker, H.T. Narea, author of the financial thriller novel, The Fund, says the American financial system has several fundamental problems and vulnerabilities that need to be addressed. His novel t