OnBase: Smashing Sales and Marketing Misalignments
Latest Episodes
Ep. 427 | Empowering Business Success through Data-Driven Insights and Collaborative Marketing
Episode SummaryIn this episode of Sunny Side Up, host Chris Moody interviews Paige Marsin, a Marketing Strategy Specialist at Palo Alto Networks and Demandbase Champion on her transition from higher education to the fast-paced tech industry. Paige emphas
Ep. 426 | Delivering Better Fiscal Results by Focusing on Communities and Humanity
Episode SummaryIn this episode of Sunny Side Up, host Michael Malone interviews Catherine Blades, an award-winning corporate leader with over 30 years of professional experience, including C-suite roles at three Fortune 500 companies. Catherine serves as
Ep. 425 | Journey From Tech to Sales Leadership
Episode SummaryPaul Curto's career journey from a technical background to sales leadership is characterized by a strong technical foundation. He initially worked on network upgrades and designs, later transitioning into consulting with Deutsche Telek
Ep. 424| Mastering Leadership: Navigating Modern Sales Trends
Episode SummaryIn this episode of Sunny Side Up, host Devan Cohen interviews Neda Huda, a seasoned sales professional with expertise in data management and strategic leadership. Neda shares insights into his career journey, emphasizing the importance of
Ep. 423 | RevOps Unveiled: Navigating Trends, Challenges, and Innovative Synergies
Episode SummaryIn this episode of Sunny Side Up, host Devan Cohen interviews Ken Lorenz, the VP of Global Sales at Riva International, where he oversees the company's customer-facing sales team members. With a developer background, Ken's passion
Ep. 422 | Conquering Semiconductor Sales
Episode SummaryIn this episode of Sunny Side Up, host Chris Moody interviews Andrew Peters, a seasoned marketing professional with extensive experience in the Internet of Things (IoT) industry. Andrew shares insights into transforming marketing strategie
420 | Forging the Future of GTM: Enterprise vs. Growth ABM
Episode SummaryIn this episode of Sunny Side Up, host Tara Quehl interviews Davis Potter, diving deep into the intricate realm of Account-Based Marketing (ABM). Davis, a seasoned ABM practitioner, delineates the nuances between growth ABM and enterprise
Ep. 421 | Mastering Marketing: Strategies for Success in Changing Landscapes
Episode SummaryIn this episode of Sunny Side Up, host Michael Malone interviews Kathy Neumann, CMO of Rent., about mastering marketing strategies for success in changing landscapes. Michael welcomes Kathy to the show and delves into her extensive backgro
Ep. 419 | Unlocking ABM Success in a Resource-Constrained Landscape
Episode SummaryIn this episode of Sunny Side Up, host Devan Cohen interviews Dan Radu, the founder and president of Macro, a digital marketing partner specializing in ABM programs. Dan shares insights into the concept of Account-Based Everything (ABE), e
Ep. 418 | Journey of a Sales Titan: Unveiling Career Insights and Leadership Secrets
Episode SummaryIn this episode of Sunny Side Up, host Devan Cohen interviews Kevin Chen, VP of sales development at Pure Facts Financial Solutions. Chen shares his journey from starting as a door-to-door salesperson to becoming a sales leader. He discuss