OnBase: Smashing Sales and Marketing Misalignments

OnBase: Smashing Sales and Marketing Misalignments


Latest Episodes

Ep. 427 | Empowering Business Success through Data-Driven Insights and Collaborative Marketing
October 19, 2023

Episode SummaryIn this episode of Sunny Side Up, host Chris Moody interviews Paige Marsin, a Marketing Strategy Specialist at Palo Alto Networks and Demandbase Champion on her transition from higher education to the fast-paced tech industry. Paige emphas

Ep. 426 | Delivering Better Fiscal Results by Focusing on Communities and Humanity
October 12, 2023

Episode SummaryIn this episode of Sunny Side Up, host Michael Malone interviews Catherine Blades, an award-winning corporate leader with over 30 years of professional experience, including C-suite roles at three Fortune 500 companies. Catherine serves as

Ep. 425 | Journey From Tech to Sales Leadership
October 05, 2023

Episode SummaryPaul Curto's career journey from a technical background to sales leadership is characterized by a strong technical foundation. He initially worked on network upgrades and designs, later transitioning into consulting with Deutsche Telek

Ep. 424| Mastering Leadership: Navigating Modern Sales Trends
October 05, 2023

Episode SummaryIn this episode of Sunny Side Up, host Devan Cohen interviews Neda Huda, a seasoned sales professional with expertise in data management and strategic leadership. Neda shares insights into his career journey, emphasizing the importance of

Ep. 423 | RevOps Unveiled: Navigating Trends, Challenges, and Innovative Synergies
September 28, 2023

Episode SummaryIn this episode of Sunny Side Up, host Devan Cohen interviews Ken Lorenz, the VP of Global Sales at Riva International, where he oversees the company's customer-facing sales team members. With a developer background, Ken's passion

Ep. 422 | Conquering Semiconductor Sales
September 21, 2023

Episode SummaryIn this episode of Sunny Side Up, host Chris Moody interviews Andrew Peters, a seasoned marketing professional with extensive experience in the Internet of Things (IoT) industry. Andrew shares insights into transforming marketing strategie

420 | Forging the Future of GTM: Enterprise vs. Growth ABM
September 14, 2023

Episode SummaryIn this episode of Sunny Side Up, host Tara Quehl interviews Davis Potter, diving deep into the intricate realm of Account-Based Marketing (ABM). Davis, a seasoned ABM practitioner, delineates the nuances between growth ABM and enterprise

Ep. 421 | Mastering Marketing: Strategies for Success in Changing Landscapes
September 14, 2023

Episode SummaryIn this episode of Sunny Side Up, host Michael Malone interviews Kathy Neumann, CMO of Rent., about mastering marketing strategies for success in changing landscapes. Michael welcomes Kathy to the show and delves into her extensive backgro

Ep. 419 | Unlocking ABM Success in a Resource-Constrained Landscape
September 07, 2023

Episode SummaryIn this episode of Sunny Side Up, host Devan Cohen interviews Dan Radu, the founder and president of Macro, a digital marketing partner specializing in ABM programs. Dan shares insights into the concept of Account-Based Everything (ABE), e

Ep. 418 | Journey of a Sales Titan: Unveiling Career Insights and Leadership Secrets
August 31, 2023

Episode SummaryIn this episode of Sunny Side Up, host Devan Cohen interviews Kevin Chen, VP of sales development at Pure Facts Financial Solutions. Chen shares his journey from starting as a door-to-door salesperson to becoming a sales leader. He discuss