Episode SummaryIn this episode of Sunny Side Up, host Erik Blaze interviews Carolyn Crandall on the evolving world of marketing and AI integration. She discusses the importance of personalised customer experiences and adopting a full-stack marketer minds

Episode SummaryIn this episode of Sunny Side Up, Chris Moody interviews Brian Kotlyar on todays challenges and opportunities in B2B marketing. Brian emphasizes the pivotal role of data warehouses in refining marketing strategies, noting that traditional

Episode SummaryIn this episode of Sunny Side Up, Jordan Saucedo interviews Renny Fidlon on navigating challenges in ABM like a seasoned pro. Renny highlights the shift from lead-based models to strategic account approaches and emphasises aligning marketi

Episode SummaryIn this episode of Sunny Side Up, Philip Warren chats with Siara Nazir about integrating your marketing strategy with artificial intelligence and data science. Siara discusses the transformative impact of Mixed Media Modeling, Artificial

Episode SummaryIn this episode of Sunny Side Up, Brian Hopper chats with Catherine Dummitt to discuss success in transitioning from sales to marketing. Catherine champions the mantra: 'Engage, don't just sell your products.' Drawing from her

Episode SummaryIn this episode of Sunny Side Up, Chris Moody interviews Beth Forester on her journey from entrepreneurship to corporate leadership. Beth talks about the challenges and rewards of transitioning from running her own business for over two de

Episode SummaryIn this episode of Sunny Side Up, Rory Costello interviews Prashant Bhatia, a seasoned professional with over 25 years in enterprise software, on navigating modern leadership hurdles and fostering organizational expansion. From starting in

Episode SummaryIn this episode of Sunny Side Up, Tyler Gambardella chats with Octavian Brezoi of Verifone about how your brands can do more with less by optimising your sales funnels and marketing channels. They talk about navigating the challenges and

Episode SummaryIn this episode of Sunny Side Up, Kieran Conway interviews Gail Buffington, a seasoned expert in analytics. Drawing from her rich background in both marketing and analytics, Gail discusses the importance of using diverse data sources to ga

Episode SummaryIn this episode of Sunny Side Up, Carolyn Najac interviews Christian DeMarais on crafting success and navigating landscapes in business. We discuss how engaging stakeholders successfully requires a blend of empathy, strategic narrative cr