OnBase: Smashing Sales and Marketing Misalignments

OnBase: Smashing Sales and Marketing Misalignments


Latest Episodes

Ep. 417 | ​​Innovating Beyond Boundaries - Inside Mitel’s culture of Innovation
August 31, 2023

Episode SummaryIn this episode of Sunny Side Up, host Tyler Gambardella interviews Tyler Haney, a marketing and operations expert, about the innovative intersection of data science, automation, and creative problem-solving. Tyler Haney shares his journey

Ep. 416 | ​​Transformational Journeys: Insights into Equisoft's Evolution and Strategies for Success
August 24, 2023

Episode SummaryIn this episode of Sunny Side Up, Devan Cohen interviews Vikas Kalra, a marketing professional with 15+ years of experience. With an MBA, Lean Six Sigma certification and a background in economics, Vikas discusses his journey from managing

Ep. 415 | Uncovering the Challenges and Opportunities in a Marketers’ Content Strategy
August 24, 2023

Episode SummaryIn this episode of Sunny Side Up, host Ryan Schimmel engages in an enlightening conversation with Zari Venhaus, Vice President of Corporate Marketing Communications at Eaton. Zari, a seasoned professional in product marketing, brand manage

Ep. 414 | The Power of Process – Shifting Perspectives to Tackle Challenges Holistically
August 17, 2023

Episode SummaryIn this episode of Sunny Side Up, host Ryan Schimmel interviews Greg Graham, a seasoned marketing operations expert, on the critical role of end-to-end testing, the value of adopting a macro view in marketing strategies, and how leaders ca

Ep. 413 | Unveiling the Future of Streaming and Connected TV
August 17, 2023

Episode SummaryIn this episode of Sunny Side Up, host Brian Hopper interviews Minnie Dimesa, Executive Vice President of Advanced Media & Marketing at ICON Media Direct, discussing the future of connected TV and the exciting concept of "clean ro

Ep. 412 | ABM-driven Strategies for Thriving in Today's Market Space
August 10, 2023

Episode SummaryIn this episode of Sunny Side Up, host Erik Blaze interviews Mary Gilbert, CMO at Folloze, who shares her expertise on navigating the new marketing landscape and ABM-driven strategies. The conversation covers the concept of agility as a pr

Ep. 411 | Navigating Business Outcomes - Insights for Intelligent Growth and Scalability
August 10, 2023

Episode SummaryIn this episode of Sunny Side Up, host Jon Miller interviews Heidi Bullock, Chief Marketing Officer at Tealium, to gain insights into navigating tough economic times in the realm of B2B marketing. The conversation delves into four crucial

Ep. 410 | Ingredients for Great GTM
August 03, 2023

Episode SummaryIn this episode of Sunny Side Up, host Jordan Saucedo interviews Marshall Hamilton, an expert in go-to-market strategy and customer profiling with over 10 years of experience. They discuss his current projects and initiatives at Sprout Soc

Ep. 409 | The Power of Keywords in Sales and Marketing: Strategies for Successful Outreach and Personalization
August 03, 2023

Episode SummaryIn a world where businesses are constantly seeking effective strategies to connect with their audience and drive revenue, it is crucial to learn how to effectively leverage contextual keywords, collaborate for success, and make incrementa

Ep. 408 | Frameworks for Super Successful Marketing Strategies and Campaigns
August 01, 2023

Episode SummaryIn this episode of Sunny Side Up, host Ryan Schimmel and Diana Morante discuss the marketing metamorphosis at Intelsat, exploring the transition from centralized to regional marketing and the key drivers behind this strategic shift. Diana