OnBase: Smashing Sales and Marketing Misalignments

OnBase: Smashing Sales and Marketing Misalignments


Latest Episodes

Ep. 257 | A Ladder Up
November 05, 2021

On this episode of the Sunny Side Up podcast, guest Anna Baird—Outreach’s CRO of Sales and Development—shares her tips on moving from the VP role to the C-Suite, how to make sure you’re in alignment with the company you’re working for, and why taking time

Ep. 256 | Marketing in the Healthcare Sector
November 04, 2021

On this episode of the Sunny Side Up podcast, Dr. Chequeta Allen joins us to talk through marketing in the healthcare sector, the growing trends around data analytics in healthcare, and how patients and healthcare providers alike are taking advantage of s

Ep. 255 | How to engage partners in a co-selling organization?
November 03, 2021

On this episode of the Sunny Side Up podcast, Anoop sits down with Zoom’s Doug Starzak to talk about co-selling, optimizing meetings, and how to engage partners in a co-selling organization. Co-selling is really an organization that has adopted a fully in

Ep. 254 | What does it take to be a leader in today's world?
November 02, 2021

On this episode of The Sunny Side Up podcast, guest Natalie Yancy of Belo + Company comes on the show to talk about all things sales, leadership, and what it looks like to be a leader outside of the office. The pandemic has changed a lot about sales and m

Ep. 253 | How to Build Customer Trust?
November 01, 2021

In this episode of the Sunny Side Up podcast, Sam Novaha breaks down how we can build customer trust in the era of a new industry. She believes we can add value and create more trust for our customers through digital marketing. During our conversation, Sa

Ep. 252 | How to nail your sales pitch?
October 29, 2021

On this episode of the Sunny Side Up podcast, Zack Ciesinski sits down with Anoop to talk about his time as a sales leader at Stripe. Zack has a wide variety of experience in sales and shares his advice about how to nail your sales pitch, the concept of t

Ep. 251 | How to get into Developer Marketing
October 28, 2021

In this episode of the Sunny Side Up podcast, Michael Stowe of RingCentral introduces us to the concept of developer marketing and how this new form of marketing builds relationships between a company’s software developer and those creating said software

Ep. 250 | New ideas for data science
October 27, 2021

In this episode of the Sunny Side Up podcast, Sam Gong dives into why we should change our ideas about data science to empower marketing, sales, and the growth of your company. Sam explains that, up to this point, data scientists have more or less lived i

Ep. 249 | Go-To-Market Toolkit
October 26, 2021

This episode of Sunny Side Up reveals tactics that every aspiring executive’s go-to-market toolkit should contain. Philip Moyer, VP of Strategic Industry Teams at Google, understands what it takes to build out an effective sales and marketing team. Over a

Ep. 248 | Models of Artificial Intelligence
October 25, 2021

This episode of Sunny Side Up is all about demystifying data science with Celeste Fralick, Chief Data Scientist at McAfee, as our guide. She outlines some of the basic questions that companies (and particularly Sales and Marketing teams) should be asking