OnBase: Smashing Sales and Marketing Misalignments

OnBase: Smashing Sales and Marketing Misalignments


Latest Episodes

Ep. 267 | Digital Adoption in Today’s World
December 06, 2021

This episode of the Sunny Side Up Podcast features Kristopher Clark, a Silicon Valley visionary who has built his career on the results-oriented product, project, and business relationship management for consumer-facing products. He’s uniquely positioned

Ep. 266 | It’s Not All About the Sale
December 03, 2021

Senior VP of Sales, Dale Limes shares an approach that imagines Halo’s sales team as an extension of their client’s in-house marketing function. The emphasis is on selling solutions, not just products, and constantly pivoting to identify and understand cu

Ep. 265 | Traditional vs. Digital Marketing
December 01, 2021

In this episode, Raja Narula talks about the power of traditional marketing and digital marketing. He speaks on his view of the current landscape of traditional and digital marketing, how they can work together to achieve sales goals, and the biggest mark

Ep. 264 | Strategies for Turning business intelligence into Long-Term Dollars
November 26, 2021

The impacts of supply chain disruption, which have been looming on the retail and e-commerce horizon for months, are coming into sharp relief as the holiday season kicks into high gear. This episode of Sunny Side Up features Yael Zlatin, whose marketing s

Ep. 263 | Best practices for sales reps
November 22, 2021

This episode of Sunny Side Up is all about how to turn the successful sales reps fight so hard to achieve into long-term financial freedom and legacy wealth. Guest Matthew Buchalski has 15 years of experience with sales in both the financial/brokerage and

Ep. 262 | Pros and Cons of Growth
November 18, 2021

Growth is good, but it’s not always easy. As Senior VP for Technology, Mike’s role has been to guide the leading mobile engagement platform’s evolution with focus and intentionality. Hear about the process Airship deployed in defining what it does best an

Ep. 261 | How important is Trust in Sales?
November 16, 2021

Laurent De Grauwe is a leader among leaders; he is a Global Field Marketing Director - Business Applications for Microsoft. His goal is to balance the scale between people and business, to accelerate business while continuing to care for customers. In thi

Ep. 260 | The Art of Storytelling
November 12, 2021

Joanna Sim is the Director of Strategy Intuit Brand Storytelling and Experiences. In this episode, she shares how Intuit transforms customer insights and business strategies into amazing stories. Joanna uses the art of storytelling to capture the hearts a

Ep. 259 | Creative Tools for Sales Development
November 10, 2021

On this episode of the Sunny Side Up podcast, David Szabo of Palo Alto Networks shares a fascinating strategy that took him from a curious young coder through the full spectrum of roles within the sphere of tech product development – from inception throug

Ep. 258 | Sales Automation
November 09, 2021

In this episode, James Stone talks about investing in future growth and implementing meaningful automation, especially in your sales processes. James breaks down why investing in future growth is important, how automation in sales helps drive future growt