OnBase: Smashing Sales and Marketing Misalignments
Latest Episodes
Ep. 277 | How the world has changed for B2B?
Andy Niemann will discuss with us how the world has changed for B2B since the pandemic, the challenges, and how to overcome these challenges in new innovative ways. Connect Andy Niemann | Follow us on LinkedIn
Ep. 276 | Accelerating Digital Transformation
Eduardo will be talking to us on starting and accelerating digital transformation initiatives and will walk us through how we help small and large-scale companies to go through the digital transformation. Connect Eduardo de Carvalho | Follow us on LinkedI
Ep. 275 | Make Cultural Difference Work for You
Jieun Chung will be discussing with us the art of succeeding events, constant pushback and will take us through the journey of her career path and what the challenges she faced and how she successfully overcame them. She will talk about the cultural norms
Ep. 274 | Pivoting during the covid crisis
Giorgia Favaretto today will explain to us how to think on your feet and pivot on a dime and learn how to survive a real crisis, sharing her experience on how to offer value to customers, how to communicate and support them. She also talks about managing
Ep. 273 | Get Ahead in B2B with Customer Experience Management
Ratul Sengupta today will be discussing with us about driving business impact using data from a customer experience perspective, solutions that empower brands to build strong relationships with their end customers through meaningful connections that boost
Ep. 272 | Ways to Solve No Historical Data
Mark Turner explains go-to-market planning for a brand new division with zero historical data. How do we upscale a business using the first-party intent data and analyze customer behavior patterns to understand their pain points and offer solutions? Conne
Ep. 271 | Future of Artificial Intelligence and Machine Learning
This episode of the Sunny Side Up podcast packs the whole expanse of technology into a conversation with one of the industry’s longtime innovators. George Gatsis, who has been leading seamless enterprise-level business and digital transformations dating b
Ep. 270 | Obstacles to deploying big data in sales and marketing
The first draft of anything is going to be imperfect, but that’s the point! This episode of Sunny Side Up features Claudia Virlanuta, CEO at Edlitera, who wants to empower even the least technical of executives to leverage data science and analytics. It s
Ep. 269 | Role of marketing in M&A
Acquisitions can be anxiety-provoking on many levels, but there are ways in which marketing has a very specific (and useful) role to play in smoothing the way. This episode of Sunny Side Up features Stacy West, Chief Marketing Officer at insight software,
Ep. 268 | How has AI/ML helped sales?
This episode of the Sunny Side Up podcast features a sales pro who got his start in an unlikely place. Corey Kleinbauer, a Boston-based sales executive with SAS, planned a career in the mental health space. When he decided to switch his focus to sales, it