OnBase: Smashing Sales and Marketing Misalignments

OnBase: Smashing Sales and Marketing Misalignments


Latest Episodes

Ep. 287 | Evolving with the Market: Equity Management Solutions
February 28, 2022

This episode of Sunny Side Up features Jeff Perry, chief revenue officer at Carta, a cloud-based provider of equity management solutions. This fast-growing company started out as a provider of software products but has grown to include an equity managemen

Ep. 286 | Open Communication Yields Data Science Success
February 23, 2022

This episode of Sunny Side Up features Shivani Bhatt, who has made the art of integrating data science across marketing team functions. In her role as Director of Analytics at Zuora, she is laser-focused on the integration of data analytics, strategic mar

Ep. 285 | Two Vital Elements of Brand Protection
February 22, 2022

This episode of Sunny Side Up features Aimee Johnson, a marketing dynamo whose career portfolio has included a unique mix of consumer and tech brands. She shares insights about what it takes to build and maintain a marketplace niche that resists erosion.

Ep. 284 | Measure Success: Market Research and Analytics Yield Results
February 17, 2022

Advertisers and agencies both need to come to the table – and right from the outset when it comes to optimizing outcomes. How, when, and why that should happen is the focus of this episode of Sunny Side Up, which features Earl Potter, Senior VP of Media A

Ep. 283 | The Three Pillars of Business Intelligence – and Success
February 16, 2022

In this episode of Sunny Side Up, Alina Gubavu, Director of Analytics and B.I. at Microsoft, shares her change management philosophy. A voraciously curious lifelong learner, she has expanded her roots in Romania and taken flight in the world of business i

Ep. 282 | The Best Analyst Insights Reviewed
February 15, 2022

Aditya will talk to us about helping marketing and sales teams evolve and stay updated on new trends by bringing together real-world insights. He will also help us understand the achievements of ratings and what is beyond the quadrants. Connect Aditya Mod

Ep. 281 | How To Be The Next Leader: Mentoring 101
February 14, 2022

Andres Ceballos is a trusted district advisor and manages initiators and programs that focus on Salesforce's portfolio growth and adoption. In this episode, Andres shares his experience in leadership roles from the past 20 years. He defines the difference

Ep. 280 | Secrets You Didn’t Know About Predictive Analytics
February 09, 2022

This episode of Sunny Side Up highlights a pioneering Chief Data Officer who shares what the role means and why it has grown increasingly important within the enterprise. Inderpal Bhandari, named Chief Data Officer of the Year 2017 by the CDO Club, has mo

Ep. 279 | How the world has changed for Public Sector
February 02, 2022

Call it what you like: Paradigm Shift, Transformation, Revolution. Whatever the term, the pandemic has prompted a global realignment. The concept of remote work, which used to be doled out reluctantly, overnight became the new standard. This episode of Su

Ep. 278 | Revamping Go-To-Market
January 31, 2022

Aaron talks about the competitive market space and how to adapt and adjust to the fast pace B2B market changes to stay ahead in the game. He explains how to build a revamping go-to-market strategy, design a successful marketing campaign to promote your pr