This episode of Sunny Side Up offers a cutting-edge approach to sales optimization. Caroline Tarpey, VP of Sales and Customer Success at QuotaPath, deploys data to transform cultures and create a positive peer-to-peer feedback loop. She shares her coachin

This episode of Sunny Side Up is all about the power of marketing – and the unique obstacles associated with it. As Chief Marketing Officer for Veracode, Elana has built her career on some key fundamentals, which she shares with Asher in this engaging con

This episode of Sunny Side Up focuses on Lifelong Learning, a value woven throughout Carolee Gearhart’s fascinating, highly successful career. Vice President of Worldwide Channel Sales and Global SMB Sales, she has taken a path uniquely her own and shares

In this episode, David Wakeman talks about the journey to leadership, detailing his candid thoughts on having a growth mindset, the role of a sales leader, and how to drive change as a sales executive. David speaks on the challenges and opportunities that

In this episode, Zarina Lam Stanford shares her perspective on marketing and the many ways in which branding equates with a substantial return on investment. She explains why inclusion and diversity transcend the realm of HR, offering corporate leaders a

In this episode, Rik Walters discusses data science for executives. We learn a new take on data science that talks about projecting and not predicting data. Rik dives deeper into the nuances of anonymous ID tagging, explaining how it’s being used by compa

In this episode, Bryan Urioste discusses rebuilding a brand and the intricacies that go into that process, beyond coming up with a new color palette or logo. He shares the process behind rebranding and offers his perspective on what is most important when

In this episode, Heather Adkins discusses account-based marketing, sharing the tips that she's accumulated around planning and execution. She discusses what ABM is, how to practice joint-account planning and what are ABM KPIs, and how to measure them? Con

In this episode, Matthew Sell defines what CMI is and goes on to discuss how the function of competitive and market intelligence has evolved and how CMI teams have had to adapt to the shifts. He also shares his observations on how he sees CMI evolving in

In this episode, Patrick Moorhead discusses brand story innovation using Martech. He explains Rishad Tobaccowala’s concept of water vs. plumbing and how it draws a parallel to sales vs. marketing channels. He dives into the process of brand story innovati