OnBase: Smashing Sales and Marketing Misalignments

OnBase: Smashing Sales and Marketing Misalignments


Latest Episodes

Ep. 317 | Third Party Cookies
June 21, 2022

In today’s episode, get to know our guest, Ana Milicevic, a thought leader in the marketing space. She discusses the importance of third-party cookies, how they are used to connect different entities, and how privacy concerns have led to them fading in th

Ep. 316 | Building a Great Brand Through People
June 10, 2022

In today’s episode, Mindi Cox, discusses the importance of a deep relationship in business and how companies need to be aligned with their customers' goals if they want to be successful. When companies are not aligned, it is doomed from the start. Taking

Ep. 315 | How To Leverage Cloud-Based Models?
June 07, 2022

Rowdy Clagg is on the show to discuss the company's recent efforts to use data analytics to improve customer experiences. He has been in the analytics space for many years and has a wealth of knowledge to share about how companies can use data to deliver

Ep. 314 | How to Build an Integrated Marketing Strategy?
June 03, 2022

Jennifer Ravalli from PandoLogic joins Harry Leavitt to discuss the importance of an integrated marketing strategy. Jennifer outlines four key content themes that ladder up to the brand message, how they align with marketing, and how they influence revenu

Ep. 313 | Do AI Systems Mimic Human Bias?
May 31, 2022

AI systems are biased and can mimic human biases in hiring, which can lead to unfair outcomes for diverse candidates. In this episode, Lindsey breaks down the ways to prevent this. She is passionate about helping companies build good interviews that measu

Ep. 312 | Private Cellular Networking
May 25, 2022

Private networking refers to the ability of businesses and consumers to connect directly with each other instead of relying on third-party providers such as cellular networks or ISPs. 5G is a significant technology shift that will allow for even faster co

Ep. 311 | Transforming a 160yr old brand
May 23, 2022

What are the keys to staying relevant for a long time? How do legacy brands do it? It takes a lot of effort and observation to keep up with the times and Devon Watson’s experience in Diebold Nixdorf attests to this. Listen closely as he talks about some o

Ep. 310 | Marketing Orchestration
May 18, 2022

Sales and marketing need to be aligned at a high level but also be aligned on the specific tactics or campaigns or accounts targeted to maximize impact and success. Tracking sales growth is critical in making the most informed decisions about where to all

Ep. 309 | Creating a Go-To-Market Strategy
May 16, 2022

Scaling Go-To-Market requires strategy and further consideration of the variances in regulations and compliance measures. In this episode, our guest, Bas Paumen, discusses the tactics and shares horror stories in dealing with this transition. He emphasize

Ep. 308 | The key to creating a better customer experience
May 12, 2022

How do we ensure an amazing customer experience in this day and age? In today’s episode, Robbie highlights the significance of using technology to personalize and optimize the systems for better delivery of customer expectations. Listen in as he discusses