To get buy-in for anything, a strong business case is necessary. The way to do this is by understanding the value proposition, and genuinely understanding our customers and their needs. After acquiring the critical information, we build a narrative around

Are you struggling to keep up with the ever-changing technology, economics, culture, and movements in the world? It can be hard to stay on top of all these changes while still selling to customers effectively. But according to Dillon Nugent, VP of Demand

Join us in this episode and learn how to leverage advanced analytics for your business! The reason Viswanath Srikanth pursued a career in analytics. What is “cross channel diligence,” and why is it important? Connect with Viswanath Srikanth  | Fo

This episode of Sunny Side Up provides a definitive rundown on the magic behind MEDDPICC. David Weiss, Regional Vice President of Sales at Seismic, breaks down the acronym and explains its applications. He is passionate both about helping sellers reach th

In today’s episode, Karl talks about Gigamon’s goal of simplifying and securing your cloud infrastructure. He covers the challenges that cloud visibility is facing and how their solutions can address them all. Gigamon offers the “industry’s first visibili

In this episode, Jeremy Foster talks about cross-functional collaboration’s do’s and don’ts. He breaks down what cross-functional collaboration is, his framework for it, and how he prepared himself to become a cross-functional leader. Jeremy also shares t

In this episode, Timothy Humphrey talks about driving data adoption. He breaks down what a data platform and data services are, how to help your customers adopt your data platforms and services, the top “land mines to data adoption” you should be aware of

In this episode, Nielsen’s Tina Wilson talks about the shifting sands of consumer behavior and measuring ROI as power shifts to consumers. She shares her perspective on how consumer behavior and marketing tactics have changed since 2000, avoiding overwhel

This episode of Sunny Side Up features Suhas Uliyar, a leader in the world of enterprise software and cloud platform technology who has held multiple leadership roles both as a start-up founder and as a key member of executive teams with such companies as

In this episode, Ryan Bearden talks about how the right content strategy can shape today’s B2B buyer journey. He shares the best B2B content strategies he has come across in his marketing career, what role content plays in effective sales enablement, and