Technologies are only as important and can only be as successful as the strategy and people that you have around to support it. The science of marketing strikes a balance between utilizing the latest marketing technologies and building the right team. In

In today’s episode, Jeevan Duggempudi is speaking to us about applying data fabric artificial intelligence and machine learning to make a step change improvement in business operations. He identifies the common challenges enterprises face when scaling the

Tune in to today’s episode and listen to our guest, Todd Bidwell, as he spills his thoughts on navigating the challenges of a company undergoing a financial, operational, or strategic transformation. He also discusses the importance of communicating your

How do you understand ego? When it comes to leadership, what does it take to be truly transformational? In today’s episode, our guest, Dena Mayne tells the story of how she overcame adversity and earned an unconventional path to a successful career in mar

In this episode of Sunny Side Up, we welcome our guest, Murilo Juchem. He discusses how data science can be used in product management. He shares how data science can help position the effectiveness of a product, quantify the value created by a product, a

What does it mean when marketing responds to customer needs? In this episode of Sunny Side Up, we have Brian Wagner. Listen in as he talks about how technology has transformed and how marketing must adjust to create a fantastic customer experience. He poi

Customers are now being empowered to the point where they can walk into a dealership and know more about the product than the salesperson. How does this affect marketing strategies; how should revenue leaders approach this? Today's episode with Jay McBain

In this conversation, our guest, Chris Johnson, discusses how important it is to have a good relationship with clients and partners to be successful in sales. With the data available to sales teams nowadays, it becomes easier than ever to make informed de

In today’s episode, we welcome Kyle Robinson. Listen in as he discusses keeping operations aligned with sales goals and ensuring a seamless transition between sales and customer interactions. He also discusses how to approach change from a customer's pers

In this episode of Sunny Side Up, Mariana Prado Cogan, a marketing professional with over 20 years of experience, joins the conversation to talk about how digital marketing can drive results with sales. Listen in as Mariana discusses how marketing is in a