OnBase: Smashing Sales and Marketing Misalignments

OnBase: Smashing Sales and Marketing Misalignments


Latest Episodes

Ep. 337 | E-Payments Within the Education Sector
September 28, 2022

In today's episode, we welcome Tom Gavin from ACI to tackle the e-payments system within the educational sector and the influence of the current macroeconomic headwinds that many people are facing. He shares ACI's solutions for alleviating some of those p

Ep. 336 | Insights From an Unconventional Business Leader
September 26, 2022

Maintaining a culture that inspires the team to grow and trust each other requires effective initiatives from business leaders. In this episode, we interview David Reid as he talks about his career in marketing and technology, and how his background shape

Ep. 335 | Where Is Your Data Coming From?
September 22, 2022

David Mead, Director of Sales Intelligence at Deluxe Corporation, joins Andrew to discuss how he uses data to shorten the sales cycle and help sellers get in front of actionable buyers. As open market data becomes more valuable and software as a service t

Ep. 334 | Executive Buy-in for Successful Digital Transformation
September 19, 2022

With all the technology and tools available at our disposal, companies should consider ways to transform digitally to keep up with the times. How do we promote and execute this journey for organizations? Sandesh de Silva discusses how executive buy-in is

Ep. 333 | Where Are We Going with First-party Data?
September 15, 2022

It is no secret that changes in data policies are taking place and that we are moving towards a cookieless future. Is this something marketers should be afraid of? In this episode, Louis Cohen argues otherwise by presenting the ways companies can leverage

Ep. 332 | Scaling an ABM Strategy
September 12, 2022

The scientific method helps in solving various problems and for Brooke Melia, it meant merging her data-centered left brain with her creative-obsessed right brain, which allows her to think through customer interactions holistically. In this conversation,

Ep. 331 | Combating Gender Bias
September 08, 2022

Gender bias is a subject many companies may now be aware of but not necessarily focused on. The indications of this misconception may not even be obvious and even be driven by the subconscious. Because of this, it is important to introspect and allow for

Ep. 330 | AI and MarTech in B2B
September 07, 2022

How powerfully has AI affected the MarTech space, and how will businesses benefit from it? Today’s conversation features Vinod Kumar. Tune in to gather insights on how AI evolved remarkably and is being adopted by businesses in a wider fashion, moving clo

Ep. 329 | Building a Brand in a Highly Competitive Marketplace
September 06, 2022

With the competitive marketplace, how do we successfully build a brand? In such a chaotic environment - COVID-19, the Great Resignation, and now an economic downturn, how do we attract and retain top talent? In this episode, Julia Stead dives into the pra

Ep. 328 | Demystifying Brand Convergence
August 31, 2022

Rebranding companies, especially that of a huge organizations is a big feat. What are the elements of a successful brand convergence? In this episode, we interview Mark Owen Burson, CMO of Nice North America, about demystifying brand convergence. He goes