Frictionless Marketing

Frictionless Marketing


Latest Episodes

Trust is Core Competency with SC JOHNSON CCO Alan VanderMolen
October 14, 2021

After a 30-year agency career that included notable stints with Edelman and WE Communications, Alan VanderMolen was named Chief Communications Officer at CPG giant SC Johnson last year. Alan oversees both internal and external communications at SC Johnson

Mondelēz CCO, Russ Dyer on Oreo’s Real-Time Content Engine, Inventing Your Own ESG Best Practices, and the Importance of Having a Hunger for Networking
July 22, 2021

Russell Dyer is the VP and Chief of Communications and Government Affairs at Mondelēz International. At Mondelēz, Russ is responsible for overseeing all external and internal communications as well as government affairs for Mondelēz International, a Fortu

Galderma VP & GM, June Risser
July 15, 2021

“COVID-19 has impacted so many people around the world, and people really are the heart of my leadership and have been the number one priority through the pandemic. It is important to have great brands and great products and great pipeline, but people mak

LEVI’S Global Brand President, Jen Sey
May 07, 2021

Jen Sey is the global brand president at Levi Strauss and Co., where she is responsible for marketing, design, merchandising, and brand experience. Jen has been with Levi Strauss and Co. for more than 20 years, holding a variety of leadership positions w

GODIVA CMO, John Galloway on Bringing Sweetness to 2020
April 29, 2021

John Galloway is chief marketing and innovation officer for Godiva Chocolatier, the 95-year-old Belgian maker of premium chocolate. He joined the company in 2018 after nearly 30 years in marketing, including substantial stints at Pepsi and Hard Rock. Joh

Origin Stories: Jordan Silbert & Q Mixers
April 08, 2021

Jordan Silbert is the founder and CEO of Q Mixers, the premium brand of cocktail mixers. The idea for the company came to him while he was drinking top-shelf gin mixed with low-quality tonic with friends and asked himself, “Shouldn’t my tonic be as good a

BAYER US VP of Corporate Affairs, Ray Kerins, on Crisis Comms and the Role of Communications in the Covid Economy
March 18, 2021

“Let's all work together to find a solution, as opposed to figuring out what this person did wrong, or that person did wrong. There's no time for that anymore. People are dying, and we have to find the solutions.” Ray Kerins is senior vice president of c

Mentor by J&J President Diane Gomez Thinnes
February 26, 2021

Diane Gomez-Thinnes is Worldwide President at Mentor, one of the world’s biggest makers of breast implants for aesthetic and post-surgical breast reconstruction. Diane has been with the Johnson and Johnson company since 2016 and held the title of vice pre

Best Buy CCO, Matt Furman on Storytelling Over Data & Championing Truth in the DEI Discussion
February 04, 2021

“If you speak to 100 people, a third of them didn't listen, a third of them forgot what you said, and the other third didn't believe you. And so you’ve got to speak, and you’ve got to speak again, and you’ve got to speak again.” Matt Furman serves as the

VISA CCO, Paul Cohen, on Experiential Communications and the Importance of Overcommunicating to Employees During Covid
January 26, 2021

“If calendar year 2020 didn't change the role of comms or enhance the role of comms within your organization, you may be in the wrong organization or the wrong job.” Paul Cohen joined Visa as Senior Vice President and Chief Communications Officer in 2017