Frictionless Marketing
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Latest Episodes
MOLSON COORS CCO Adam Collins on Brand Rivalries, Profitable ESG, and Launching the First Superbowl Ad in the Metaverse
Adam Collins is the Chief Communications and Corporate Affairs Officer at Molson Coors. In years prior, Adam spent four years working for the office of Mayor Rahm Emmanuel and was the Communications Director for the Chicago Police department. In this wide
INSPIRE BRANDS CCO, Chris Fuller on Managing Multiple Brands, Modern Approaches to CSG, and Why Empathy is the Silver Bullet for Resilient Cultures
Chris Fuller is the Chief Communications Officer of Inspire Brands whose portfolio includes Arbys, Baskin-Robbins, Buffalo Wild Wings, Dunkin, Jimmy Johns, Rusty Taco, and SONIC Drive-In restaurants. Chris prior experiences include stints at Yum! Bran
PERNOD RICARD CMO, Pam Forbus on the Benefits of Being a Market Maker vs. a Marketer
Pam Forbus is the Chief Marketing Officer of Pernod Ricard North America, a role she has held since July 2020. In her role, she oversees the marketing strategy for Absolut, Jameson, Malibu, Avion, and multiple other spirits, wines, and champagnes. Before
Land O’Lakes CCO Kim Olson on Executive Female Leadership and Sustainability
Kim Olson is Chief Communications Officer at Land O'Lakes, one of America’s leading marketers of dairy-based food products for consumers, foodservice professionals, and food manufacturers. Land O'Lakes also offers local cooperatives and agricultural produ
GETTY IMAGES' CMO & Chief Product Officer, Gene Foca and Grant Farhall
Grant Farhall has been with Getty Images for 10 years, the last two as chief product officer. Earlier, he worked for Rogers Communications as a broadcaster/newsroom assistant at radio station CFFR. Before that, Grant was a studio manager for Evolvs Media
DICK’S Sporting Goods CCO Peter Land
Peter Land has been with DICK’S Sporting Goods since mid-2020, where he currently serves as their Chief Communications and Sustainability Officer. He is also an adjunct professor at the New York University Stern School of Business, a position he has held
Goodyear CCO, Laura Duda on Purpose, Unexpected Partnerships, and Talking the Talk before Walking the Walk
Laura Duda is senior vice president and chief communications officer at The Goodyear Tire and Rubber Company, where she leads all internal and external communications globally for Goodyear, including public and media relations, employee communications, co
Wendy’s Chief Corporate Affairs & Sustainability Officer, Liliana Esposito, on Maintaining a Winning Edge in Social
Liliana Esposito is the Chief Corporate Affairs and Sustainability Officer at The Wendy's Company where she guides public affairs and communications to build and protect the company’s reputation. Liliana has spent nearly 15 years leading communications fo
UNITED CCO, Josh Earnest on Lessons Learned as Obama’s Press Secretary
Josh Earnest is the Senior Vice President and Chief Communications Officer for United Airlines, a position he’s held since 2018. In the past, Josh served as the 29th White House press secretary under President Barack Obama, an experience which was extreme
PFIZER’s Sally Susman on Adaptability and Taking the Leap into Social Media with Pharma
“There have been times when my team has proposed something, and I say, ‘Let's do it,’ and then we get blow-back very swiftly. Do you know what we do? We take it down, and we move on. You can't succeed in this realm if you're not willing to fail in this re