Frictionless Marketing
Latest Episodes
Linda Zink, CMO of The Simply Good Foods Company
Today, we're excited to chat with Linda Zink, the Chief Marketing Officer at The Simply Good Foods Company. Linda's illustrious career in the food and nutrition space includes influential roles at Atkins Nutritionals and Quest Nutrition, both of which are
Horizon Therapeutics Former EVP Corporate Affairs and CCO, Geoff Curtis
Today, were thrilled to speak with Geoff Curtis, the former Executive Vice President of Corporate Affairs and Chief Communications Officer at Horizon Therapeutics. Before his impactful tenure at Horizon, Geoff was a senior vice president at Edelman Publi
Addressing Patient Needs in a Consumerized Landscape with Neurocrine Director of Brand Marketing, Brooke McCausland
Today, we're delighted to speak with Brooke McCausland, Director of Brand Marketing at Neurocrine Biosciences. Before joining Neurocrine, Brooke served as senior manager of medical aesthetics at Allergan. Brooke's journey, however, is pretty unique as it
Unlocking the Epigenome with Tune Therapeutics Director of Communications Glenn Murphy
Glenn Murphy is the Director of Communications at Tune Therapeutics, a company that's seriously pushing the envelope in medical innovation with its focus on epigenetics.Tune Therapeutics is revolutionizing gene therapy by using targeted epigenetic modulat
Bridging the Gap Unleashing PR-Led DTC Strategy in a Consumerized Pharma Landscape with Lippe Taylor CEO, Paul Dyer
In today's episode, we have a presentation from our CEO, Paul Dyer, which provides insight into Lippe Taylor's unique approach to earned-first healthcare marketing.As the media landscape pivots from traditional editorial teams towards prosumer content cre
iHeart Media CCO, Wendy Goldberg
Today were sitting down with Wendy Goldberg, Chief Communications Officer at iHeartMedia. Wendy's professional journey led her to key marketing roles within various companies, including AOL/Time Warner, Six Flags, and Hearst. In today's interview, w
ULTRAGENYX’s Carolyn Wang on Rare Disease & Nurturing Patient Communities
Welcome to today's episode, where we're joined by Carolyn Wang, the SVP of Global Corporate Communications at Ultragenyx. With a rich background in life sciences that began at Elan Pharmaceuticals, Carolyn has been a key player in WCG's growth and has led
Leading with Purpose featuring RADIO SYSTEMS CEO, Rob Candelino
Today we're excited to welcome Rob Candelino, the CEO of Radio Systems Corporation, the world's largest dog and cat product supplier with brands like PetSafe, Invisible Fence, Kurgo, SportDOG, and Premier Pet.Rob brings over 25 years of experience in the
How AARP is Championing the 50+ Market with Martha Boudreau
Today, we're thrilled to have Martha Boudreau, AARP's Chief Communications & Marketing Officer, joining us for a fascinating conversation. AARP is a nonprofit, nonpartisan organization dedicated to empowering people aged 50 and older to choose how the
Fueling Creativity Through AI with ADOBE's CCO, Stacy Martinet
Today, we have the pleasure of hosting Stacy Martinet, the Vice President of Marketing Strategy and Chief Communications Officer at Adobe. With a career spanning across media and marketing, Stacy has had an incredible journey, from her time at The New Yor