Frictionless Marketing
![Cover art of Frictionless Marketing Frictionless Marketing](https://assets.blubrry.com/coverart/300/1462950-1722954552.jpg)
Latest Episodes
WHITE CASTLE CMO, Lynn Blashford
Lynn Blashford is the Chief Marketing Officer of White Castle, a company she has been with for over a decade. Despite being over 100 years old, White Castle has remained relevant in popular culture. The brand is known for its fun and originality, with col
PRUDENTIAL SVP & CCO, Alan Sexton
Alan Sexton is the Senior Vice President and Chief Communications Officer at Prudential Financial, where he's responsible for leveraging the companys outcomes-focused Communications to generate competitive advantages for Prudential while protecting and e
TRAVELER’S INC. EVP Marketing, CCO & CMO, Lisa Caputo
Lisa Caputo is the Executive Vice President and Chief Marketing and Communications Officer for The Travelers Companies, Inc., where she's been since 2011.Lisa held previous positions at Citigroup and spent over ten years in the public sector, serving as D
KIA VP of Marketing, Russell Wager
Russell Wager is the VP of Marketing at Kia America where he oversees all of the companys marketing & communications, including the marketing operations, customer journey, and public relations areas. Russell joined Kia in July 2019 after previous pos
CAMPARI’s Head of Marketing, Andrea Sengara
Andrea Sengara is the head of marketing at Campari America. Andrea joined Campari in 2020 after over two decades of experience within the alcohol beverage industry, including senior leadership roles across Diageo, Combs Enterprises, and, most recently, Mo
IBM’s CCO & SVP of Marketing and Communications, Jonathan Adashek
Jonathan Adashek is the Chief Communications Officer and Senior Vice President of Marketing and Communications at IBM. Before joining IBM, Jonathan was at Renault Nissan Mitsubishi Alliance in Paris, as well as Nissan Motor Co. in Yokohama, Japan, and pri
FORD CCO, Mark Truby on 21st-Century Brand Storytelling
Mark Truby is chief communications officer at the Ford Motor Company where he leads all global communications and public relations activities. This includes building the companys reputation globally and helping to lead communications that reach Fords ex
ORGANON CCO, Wendy Lund on Merging Passion and Purpose with Your Career
Wendy Lund is a womens health advocate, adviser, and activist with more than 30 years of experience in marketing and communications. After working at Planned Parenthood, the National League of Nursing, and some of the countrys leading healthcare communi
MCDONALD’S CCO, Michael Gonda on Why Legacy Brands Must Fight Harder for Relevance
Michael Gonda is the Chief Communications Officer of McDonald's, a position he's held for the past 8 months.Michael is responsible for setting integrated communications strategies that advance the message of the brand and drive business impact in more tha
UNITED AIRLINES Head of Advertising & Social Media, Maggie Schmerin on Mindshare vs Marketshare
Maggie Schmerin leads the global advertising and social media team at United Airlines where she's been for over five years. Her previous experience includes multiple years at Edelman where she worked on such brands as BlackBerry, Shell, Kellogg’s, Mars,