When the world around us becomes disorienting, the worse thing is to accept it and become comfortable.

Being adaptable and having a home for your best work, but also being present in peoples timelines, means you set up a home base/outpost approach.

If you deliver enough ideas that dont work, it becomes a test bed for what can work in the future.

Giving up control and handing the torch to others, means the entire effort becomes stronger.

Discovering something you know you cannot stop, that can be useful for an audience who will care, is better than slogging your heart out to find your place in the market.

Creating work believing everyone should read, watch, and listen is confusing. It takes time, but you can get to a place where you know you’re creating for the right people. 

Getting people to care about you and your work is the path to loyalty and staying for the long term.

Wider causes that link to your beliefs, provide you with a platform to demonstrate your skills. It also becomes proof of what you do.

Getting people to subscribe and join your newsletter is not easy. This is why promoting your newsletter becomes part of your ongoing activity.

If you can make something happen, you cannot miss your chance. Otherwise, the moment drifts.