You Are The Media
Following a set plan of action for your email newsletter saves you time and gives you a clear structure you can return to time and again.
Seven years into a project you become so aware of the many things you could have done that would have helped you have more impact, sooner.
Having a structure in place for generating content ideas means you’re able to create over and over again.
Whilst the Zoom world will never quite make up for not being able to be around others, engaging fully with it can mean you stay a couple of steps ahead of the competition.
Trying to aim for being first when that position’s already taken is counter-productive.
Being committed to building and sharing your message continually, encourages others to join you and helps you grow.
Being known for having recognised industry experts associated with you and your brand increases your profile. It helps you grow audience share as people recognise that you lead the way.
Having something valuable in mind for your subscribers and not merely using them to chase leads changes the landscape your business sits in.
Asking the right people what they think can help you create work that stands the test of time.
The place in the middle represents the struggle, the graft, the unknown and the indecision.