Worth Your Salt

Worth Your Salt


Latest Episodes

The No-BS Google Ads Strategy for Patient Acquisition
December 18, 2025

In this episode of Worth Your Salt, Jennifer sits down with John Sanders, founder of RevKey and one of the leading Google Ads strategists for therapists. John pulls back the curtain on why so many private practices waste money on digital marketingand wha

Become A Wellness Thought-Leader: The Taylor Swift Method of Building a Personal Brand That Stands Out
December 04, 2025

In this episode of Worth Your Salt, youll meet Kayley Hamilton a two-time Emmy Award-winning former Hollywood red-carpet reporter who left the glitz of the Oscars, Grammys and Emmys to focus on what she finds far more meaningful: helping purpose-driven

Zen and the Art of Wellness Marketing: Making Technology Simple
November 13, 2025

Simplify Your Tech and Automate Your Wellness Business In this episode of Worth Your Salt, Jennifer sits down with her friend and collaborator, Melodie MooreFounder of Business Tech Ninjas and creator of the Technologist roleto explore the deep-r

Scaling Beyond Referrals: Paid Ads That Actually Deliver
October 30, 2025

Scaling Beyond Referrals: How To Run Paid Ads That Actually Deliver In this episode of Worth Your Salt, Jennifer sits down with Andy Janaitis, Founder and Chief Strategist at PPC Pitbulls, to tackle one of the most common struggles for wellness prac

Turn Clients Into Ambassadors: A Proven System for 3x More Referrals This Month
October 16, 2025

Build a Proven Referral System for Your Practice (and Triple Your Referrals This Month)Imagine tripling your client referrals this monthwithout awkward asks or complicated programs. In this episode of Worth Your Salt, Jennifer Orechwa shares the RAVE 3x

Systems, Staff & Satisfaction: Your Blueprint for High Performance | Salt Marketing
October 02, 2025

Patients & Profits: Operational Excellence in Wellness PracticesIn this episode of the Worth Your Salt podcast, host Jennifer Orechwa and is joined by Kathleen Carson of Patients and Profits to talk about how wellness and medical practices can move b

The Marketing System Wellness Businesses Really Need (Hint: it’s Not Another Funnel)
September 18, 2025

Wellness practitioners are constantly told they need a magical solution to grow their business. But quick fixes and one-off tactics rarely deliver lasting results. In this episode of Worth Your Salt, Jennifer Orechwa reveals why funnels alone dont work a

Med Spa Growth Strategies: How a Fractional CFO Boosts Revenue, Marketing & Profitability
September 04, 2025

In this episode of Worth Your Salt, host Jennifer Orechwa sits down with Jessica Nunn, CPA and Founder & CEO of Maven Financial Partners, to unpack the strategic financial levers that fuel Med Spa expansion and profitability. Jessica shares her journe

Building Sofia Health: Behind the Scenes | Salt Marketing
August 21, 2025

Sofia Health: A Health & Wellness Marketplace To Increase Your Visibility In this episode, youll hear how Riley Rees turned her own journeyfrom USAF medic and pilot to suffering from chronic painto create Sofia Health, a streamlined health an

Becoming An Ohanapreneur
August 07, 2025

Building A Family Culture To Scale Your Wellness Business With Systems and AlohaIn this heart-centered and insight-packed episode, host Jennifer Orechwa sits down with Sharon Otaguro, founder of Ohanapreneurs and former C-suite spa executive, to explore