In this episode of Worth Your Salt, host Jennifer Orechwa engages with Monica SanMiguel, the visionary founder of HueTrition, to explore the powerful intersection of HR and wellness business growth. Monica shares her journey from launching a successful nutrition platform to expanding her services to include comprehensive HR consulting tailored specifically for wellness-focused enterprises. This episode dives deep into how employer branding can attract top talent and boost practice growth. Monica offers insights into innovative strategies that blend wellness, technology, and robust HR practices, creating a unique model that drives employee engagement and business success.

You’ll Learn:
How to integrate HR and wellness business growth strategies to attract top talent, enhance team performance, and drive practice success.
The importance of a holistic approach that combines nutrition, marketing, and HR practices for long-term sustainability and growth.
Actionable insights on compliance and employee engagement to create a high-performing and motivated team that supports your business vision.
Key success stories and practical advice from Monica SanMiguel on leveraging wellness and HR expertise to scale health-focused businesses effectively.

Timecode Guide & Highlights:

Solita Roberts is the founder of Style to Impact, a personal styling and image consulting firm. After spending over 15 years in the male-dominated finance industry, Solita transitioned to styling, focusing on empowering entrepreneurs, executives, and leaders to use their wardrobe to reflect their brand. Solita’s approach combines practical style advice with deep personal reflection, enabling her clients to show up confidently and authentically in both personal and professional spaces. Her expertise spans across various industries, helping her clients feel empowered through the clothes they wear.

Timecode Guide

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• 1:17 — Monica’s journey: Founding HueTrition, emphasizing energy management for leadership, and combining health, technology, and well-being.
  
• 02:35 — Overcoming early challenges: Prioritizing energy and time to drive sustainable business growth.
  
• 03:40— HueTrition’s holistic approach to health: Personal and business goals, sustainable wellness, and empowering clients to “live with more color.”
  
• 04:58 — Expanding into HR consulting: Addressing team management challenges and the need for personalized HR solutions.
  
• 06:25 — Consulting services overview: Streamlining processes, optimizing software, and guiding businesses with effective HR practices.
  
• 07:22 — Integration of marketing and HR: Supporting wellness business growth, maintaining compliance, and adapting to new trends like AI.
  
• 09:21— Comprehensive support for businesses: Improving team engagement, training strategies, and enhancing customer interactions.
  
• 11:44— Future outlook: Evolving health and wellness businesses, key advice for practitioners, and the importance of ROI in marketing and HR investments.
  
• 13:19— Monica’s motivations, exciting projects at HueTrition
  

Shownotes: How HueTrition Combines Marketing, HR, and Nutrition for Growth

In the latest Worth Your Salt podcast episode, host Jennifer Orechwa sat down with Monica SanMiguel, founder of HueTrition, to discuss a unique model for approaching HR for wellness business growth. Monica’s vision for HueTrition started with a mission to promote healthy and sustainable eating habits. However, her journey as an entrepreneur soon revealed a bigger opportunity—combining her expertise in wellness, marketing, and human resources to offer comprehensive solutions for growing businesses.

The Intersection of HR and MarketingMonica discovered that a company’s employer brand is a key element not only in attracting top talent but also in enhancing patient and client experiences. By integrating her HR expertise with strategic marketing efforts, wellness businesses can create an environment where both employees and clients thrive. Monica believes that effective HR and wellness business growth depend on well-managed teams that not only perform better but also help build a trustworthy brand.

A Holistic Approach to Business Growth​HueTrition’s approach is not just about eating better; it’s about creating sustainable practices that benefit businesses in the long run. Monica emphasizes the importance of personalized strategies and holistic thinking. HueTrition combines elements of wellness, compliance, and marketing in a way that empowers businesses to operate independently, yet more effectively, thus supporting HR and wellness business growth.

Building a Strong Foundation with HR Services​Monica shares how she expanded HueTrition’s services to address HR needs within wellness businesses. From compliance training to employee resource planning, HueTrition offers a range of services that help businesses streamline operations and build happier, more engaged teams. This approach isn’t about cookie-cutter solutions but about tailoring strategies to each business’s unique needs, ultimately driving HR and wellness business growth.

Future Outlook and Key Insights​As Monica and Jennifer discussed the future of wellness, one theme became clear: adaptability. With the rise of AI and technological advancements, businesses must continually evolve to stay relevant. Monica foresees a growing need for integrated solutions that blend marketing, HR, and wellness initiatives. By taking a holistic view of people and practices, HueTrition aims to empower businesses to navigate these changes confidently and achieve HR and wellness business growth.

For wellness practitioners looking to scale, Monica’s key takeaway is to focus on the return on investment in both people and marketing. Whether it’s optimizing team performance or fine-tuning lead generation strategies, it’s all about measuring results and making intentional choices to drive business success.

Resources:

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• HueTrition Website: HueTrition.com
  
• Free Video Marketing Tip Sheet: SaltMarketing.co/Video
  
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