Worth Your Salt

Worth Your Salt


Latest Episodes

Systems, Staff & Satisfaction: Your Blueprint for High Performance
October 02, 2025

In this episode, host Jennifer Orechwa and is joined by Kathleen Carson of Patients & Profits to talk about how wellness and medical practices can move beyond simply seeing more patients to building s

The Marketing System Wellness Businesses Really Need (Hint: it’s Not Another Funnel)
September 18, 2025

Discover the marketing system wellness businesses really need to grow. Learn why funnels fail, how to avoid shiny tactic syndrome, and the five steps to attract, convert, and scale your practice with

Med Spa Growth Strategies: How a Fractional CFO Boosts Revenue, Marketing & Profitability
September 04, 2025

Jessica Nunn of Maven Financial dives into key topics like allocating marketing budgets, structuring promotions for sustainable growth, and identifying that healthy amount of debt for financing new lo

Building Sofia Health: Behind the Scenes
August 21, 2025

Discover how online health and wellness marketplace Sofia Health simplifies everything from onboarding and booking to payments and calendars, allowing med spa owners and holistic practitioners to fill

Becoming An Ohanapreneur
August 07, 2025

In this episode, Sharon Otaguro talks about becoming an Ohanapreneur and building a family culture to scale your wellness business with systems and aloha!

Unreasonable Hospitality
July 24, 2025

In the latest episode of Worth Your Salt, host Jennifer Orechwa welcomes Ali Guy, founder of The Shared Co., who believes that business should focus on people, not just transactions.

Building A Personal Brand for Wellness Leaders
July 10, 2025

Host Jennifer Orechwa and guest Michael R. Hunter dig into the biggest mistakes practitioners often make when building a personal brand, how to align your business with your deeper mission, and why au

From First Visit to Forever Client: Leveraging KCard in Med Spas
June 26, 2025

In this Worth Your Salt episode, were diving into the future of client loyalty with Crystelle Topatan, CEO of Launchy.io and creator of the KCarda cutting-edge digital loyalty program that lives rig

If I Were Starting a Med Spa Today, This Is Exactly How I’d Market It
June 12, 2025

If I were starting a med spa today, I wouldnt touch social media. I wouldnt boost a post. I wouldnt even think about running an ad.

Five Systems Every Wellness Practice Needs
May 29, 2025

In this episode of Worth Your Salt, host Jennifer Orechwa is sharing the 5 Systems Every Wellness Practice Needs to attract more clients, build trust, and create consistent growth. Whether youre a me