In the wellness space, there are often multiple solutions to any health challenge your clients may face. Getting noticed online for your unique approach and solution can be incredibly difficult. Enter Greg Brooks, co-founder of SearchTides and a leading authority in SEO. On this episode of Worth Your Salt, Greg shares why SEO is crucial for wellness businesses, and offers outstanding insights into navigating the ever-evolving landscape of online search – including how to take AI into account. From debunking myths about organic search to unveiling quick-win strategies, Greg empowers practitioners to not only attract new clients but also scale their operations for long-term success. With AI reshaping SEO dynamics, Greg provides actionable advice on capitalizing on current trends and staying ahead of the competition. Don’t miss this episode if you’re ready to get found online again and again and scale your wellness practice for the future!

• 
  
• Understand the pivotal role of SEO in enhancing online visibility for wellness businesses;
  
• Discover actionable strategies for quick SEO wins that attract more clients;
  
• Gain insights into how AI is reshaping SEO dynamics and how to capitalize on those trends.
  

• 
  
• 05:01 – The evolving landscape of SEO
  
• 10:01 –  Key SEO strategies for wellness practitioners
  
• 15:01 – Importance of Google My Business and reviews
  
• 20:01 –  Role of AI in content creation and SEO
  
• 25:01 –  Long-term SEO strategies and content pillars
  
• 30:01 –  Balancing technical SEO with authentic content
  
• 35:01 – Integrating SEO into a broader marketing strategy
  

In today’s digital age, SEO remains a vital tool for wellness practitioners aiming to boost their online visibility and attract more clients. Despite some beliefs that organic SEO is outdated, experts like Greg Brooks argue that it’s far from dead. Instead, it’s evolving, especially with the integration of AI and machine learning.

SEO helps businesses get found online by optimizing their websites to rank higher in search engine results. For wellness practitioners, this means being visible when potential clients search for services in their area. The key components of SEO include keyword research, content creation, and optimizing Google My Business profiles.

AI is transforming SEO by helping businesses create more relevant and valuable content. Tools like ChatGPT can assist in generating content ideas, refining existing content, and understanding user intent. However, AI should be seen as a tool to enhance human creativity, not replace it.

One of the most effective strategies for local SEO is optimizing your Google My Business profile. This includes ensuring your business information is accurate, collecting and responding to reviews, and posting regular updates. Reviews play a crucial role in building trust and attracting new clients.

Content creation is at the heart of SEO. Wellness practitioners should focus on creating content that is helpful, informative, and addresses the needs of their audience. This includes blog posts, videos, and social media updates. The goal is to provide value and build trust with potential clients.

SEO is a long-term game. Wellness practitioners should aim to be the best resource in their area by consistently creating high-quality content and building backlinks from reputable sources. This not only improves search rankings but also establishes authority and credibility in the industry.

SEO should be part of a broader marketing strategy that includes social media, email marketing, and offline efforts. By providing consistent value across multiple channels, wellness practitioners can build a strong online presence and attract a loyal client base.

Key Takeaways

1. 
   
2. Optimize Google My Business – Ensure your business information is accurate and actively manage reviews.
   
3. Leverage AI Tools – Use AI to enhance content creation and keyword research.
   
4. Focus on Valuable Content – Create content that provides real value to your audience.
   
5. Build Quality Backlinks – Collaborate with local businesses and organizations to build backlinks.
   
6. Think Long-Term – SEO is a marathon, not a sprint. Consistency is key.
   

• 
  
• Google My Business
  
• SearchTides
  
• Greg Brooks LinkedIn
  
• Keap Business Automation Software
  
• Rick Rubin’s Book