Workplace Perspective

Workplace Perspective


Episode #124 – Creating a Culture of Belonging: Aimee Gindin

September 12, 2023

Today’s guest is Aimee Gindin from LifeSpeak, Inc. Workplace Perspective host, Teresa McQueen talks with Aimee about ‘Creating a Culture of Belonging.’ Aimee is the Chief Marketing Officer at LifeSpeak Inc. In her role, Ms. Gindin is responsible for the go-to-market strategy, communications, and growth of the corporation and its full suite of well-being products.


Teresa and Aimee discuss a new survey from LifeSpeak Inc. indicates that belonging can have a major ripple effect throughout an organization. 1,000 employees and 1,000 human resources professionals in the Fall of 2022 were surveyed, and it was found that a worker’s sense of belonging was linked to well-being. Aimee defines workplace belonging as ‘every employee who belongs feels accepted, respected, and valued by colleagues and the organization as a whole.’ Aimee shared what she was surprised about from the results and how employers can focus on employee well-being to help with how the employees feel better at work. The survey shows that employees with low belonging are 59% more likely to quit due to mental health. Educating managers to recognize when an employee is struggling and then be able to address it successfully is one way to help. 73% of respondents indicated they would be more likely to stay at their job if their organization offered mental health and well-being benefits and 52% of workers said their company offers employee health and wellbeing benefits.



One size fits none


Aimee Gindin



To connect with Aimee: www.lifespeak.com


For more information on the survey click here


For the full survey click here



Episode Timestamp

00:06Introduction and Disclaimer


01:22Survey Results


14:24Break and Public Service Announcement


14:48How to Improve


26:57Teresa’s Closing Remarks