A positive beef eating experience depends on more than flavor and marbling. Frank Hendrix has discovered the genetic marker that is 100% accurate in predicting exceptionally tender beef. We discuss his journey into this discovery as well as the bottom line of profitability related to finding animals that display this marker.

Thanks to our Studio Sponsor, Understanding Ag!

Head over to UnderstandingAg.com to book your consultation today!

Sponsor:

KRose Company Bull Sale Marketing Guide

Sea-90 Ocean Minerals

Relevant Links:

Order Your Test Today

Hear Frank Hendrix Live at PCC Sales this Spring

Where I’ll Be:

Profitable Regeneration Summit April 15, 16th