Today we are diving into the world of digital marketing with a special focus on search engine optimization, or SEO. It is one of the most powerful and cost-effective ways to get more visibility for your business, whether it is online or a traditional company.

My guest today is Alessia Silvestri, the founder and owner of Foretell Consulting, a digital marketing agency that helps small businesses grow by enhancing their online presence.

With more than 20 years of experience in digital marketing, Alessia started her career in SEO and web development before expanding into pay-per-click advertising, email marketing and website design.

Alessia explains what SEO is, how it works and why it is essential for small businesses today.

She also shares how search engines, like Google, determine which businesses appear in search results, and what steps business owners can take to improve their chances of showing up when potential customers are searching for products or services they offer.

Whether you run a campground, are recruiting Workampers for seasonal employment or operate a business from your RV, you will walk away with practical tips for making your website easier to find online.

As Alessia explained, SEO is not just about keywords. It involves a mix of technical factors, high-quality content and building credibility through online directories and backlinks from other reputable websites.

The good news is that there are several simple things small business owners can do right now to improve their visibility in search engines.

First, make sure you have a complete and optimized Google My Business profile. Include photos, videos, accurate contact information and respond promptly to customer reviews. Post regular updates to your profile to show that your business is active and engaged.

Second, create helpful content on your website that answers common questions your customers may have. Focus on being useful and authentic. That kind of content not only helps with search rankings, but also positions your business as a trusted expert.

Third, take advantage of free directory listings like Bing Places, Apple Maps, Yelp and even your local chamber of commerce. Being listed in multiple online places gives Google more reasons to trust your business and helps customers find you more easily.

I will also note that businesses can elevate their search rankings by being featured on podcasts, like the Workamper Show. It gives the company greater visibility and improves their authority because not every business is featured on podcasts.

Finally, if you are unsure where to start or want to take your digital marketing to the next level, you can reach out to Alessia directly by visiting www.foretellconsult.com.

Today’s episode is sponsored by Workamper News. Much more than just a job-listing website, when you put the tools of this professional service into action, you’ll find out just how easy it can be to turn your Workamping dreams into reality.

A Workamper membership opens the door to a one-stop-shop for all-things Workamping. Being the original resource for Workamping, you’ll find the largest number of job listings, be able to connect with a community of Workampers, and view resources compiled by experts who have been enjoying the RV lifestyle for many years.

If you’re serious about leading a successful and enjoyable Workamping lifestyle, then membership is for you. Join today at www.workamper.com. Embark on new adventures today with the support of Workamper News behind you!

That’s all for this week’s show. Next time, I will be speaking with two gentlemen who are experts in RV solar solutions about how solar power can change your RVing experience. I’ll have that interview on the next episode of The Workamper Show. Thank you for listening and I hope you enjoy the final weeks of the summer of 2025.