Winning Through Culture

Winning Through Culture


Unlocking the Power of Brand with Tori Thomas and Chelsea Pawlowski

April 19, 2023

In this episode of Winning Two Culture, we have the pleasure of hosting Tori Thomas, CEO and Co-Founder of Circa Creative Studios, and Chelsea Pawlowski, Marketing Director at The Pelora Group. They share their expertise on the significance of the brand refresh process and explore how it can be a catalyst for a company’s growth and prosperity.


Key Takeaways from the power of brand episode:


  1. The importance of understanding your organization’s why.
  2. Investing time and effort in the brand refresh process.
  3. The right time to consider a brand refresh.
  4. Aligning your brand with your company culture.
  5. The value of starting the brand process early on.
  6. The brand starter package and its role in preserving core values.
  7. The journaling process for self-examination and identifying the why.
  8. Envisioning your business in five years and setting goals.
  9. The role of word of mouth in growing your business.
  10. Coming to the brand refresh process with a clear understanding of your organization’s identity.

Related episodes to the “power of brand”: Aligning Your Brand and Culture with Chelsea PawlowskiBridging Culture and Brand


Join us as we discuss these power of brand topics and more with branding experts Tori Thomas and Chelsea Pawlowski. We hope this episode provides valuable insights and advice for any entrepreneur looking to refresh and strengthen their brand.


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About Winning Through Culture

In today’s ever-changing world, it is more important than ever for an entrepreneur to stay impactful and relevant.


That’s where Winning Through Culture comes in! This podcast will let you inside the dynamic minds of Tim Flanagan and Amanda Kramer to give you expertise, insight, and tips so that you can remain impactful and relevant.


With Tim and Amanda’s experience and desire to plant knowledge in the business leaders around them, we hope you will take this podcast into your everyday life as an upcoming entrepreneur.


This genuine content will provide you with opportunities, relationships, and a community to expand your personal and professional growth.


Let’s create a winning culture together!


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