In this episode of Winning Through Culture, Tim Flanagan interviews Danielle Krischik, partner and chief strategy officer at the Knight Agency, to explore how storytelling shapes organizational culture. Danielle shares her journey from advertising copywriter to master storyteller, highlighting how stories connect people to their work, their leaders, and each other.

The conversation unpacks why leaders must not only become better storytellers but also enablers of their team’s stories. Danielle explains how stories create trust, build alignment, and turn numbers into meaning, offering practical ways leaders can weave storytelling into everyday moments—whether in team meetings, one-on-ones, or company town halls. She also reflects on the importance of leaders understanding their own story and how storytelling will define the future of connection in the workplace.

• Why storytelling is a foundation of culture, not just communication
• The four areas leaders should connect people through story: company, work, leader, and team
• Turning “the grind” into purpose by giving the why behind the work
• The role of compassion, authenticity, and even failure in building trust
• Captivate, Relate, Motivate: Danielle’s framework for powerful storytelling
• How owning and reframing your personal story can strengthen your leadership

Danielle Krischik is a master storyteller, executive advisor and Partner of Knight Agency, a marketing company based in Orlando, Florida, and Kansas City, Missouri, that builds business through human connection. With a background in story strategy and corporate communications, Danielle has worked with Fortune 500 companies and rising entrepreneurs alike. She is the creator of The Story Effect, an award-winning podcast and proven framework that transforms the way leaders communicate and connect. A former ballerina, Danielle still takes the stage as a speaker and leads storytelling workshops, helping people understand the power of stories to create connection and drive performance.

Related Content: The Purpose Summit Insights | Michael Reddington: Unlocking Commitment Through Disciplined Listening

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• Tim Flanagan: LinkedIn | Instagram
• Amanda Kramer: LinkedIn
• Danielle Krischik: LinkedIn

• The Pelora Group
• The Knight Agency
• The Story Effect Podcast

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