In this episode, hosts Tim Flanagan and Amanda Kramer welcome Nicole Cramer, a sales conversation coach, to discuss the connection between sales psychology, leadership, and high-performance culture. Nicole shares her journey into sales and how she discovered that selling is about building relationships rather than pushing a product.

The conversation explores what makes a high-performance culture, the balance between performance and emotional well-being, and the role of self-leadership in driving success. Nicole introduces her Five-Step Dance framework, a structured approach to sales conversations that focuses on curiosity and connection to guide better decision-making.

Nicole also shares insights on how effective questioning, preparation, and active listening create stronger sales interactions. Slowing down, rather than rushing a deal, leads to deeper trust and more meaningful relationships. 

Key Topics:

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• The Psychology of Sales – Why sales isn’t about selling but helping people make buying decisions.
  
• Connection Over Transaction – How relationships and trust fuel sales success.
  
• The Power of Questions – How curiosity and asking the right questions drive influence and leadership.
  
• Self-Leadership & High-Performance Culture – Why personal accountability and motivation set the foundation for success.
  
• Slowing Down to Speed Up – Why taking a step back in sales conversations leads to better outcomes and stronger relationships.
  
• Leading Sales Teams Effectively – Frameworks for coaching and supporting high-performing teams in a competitive market.
  

Related Content: Leading Your Team to a Winning Culture with Sherry Winn | Living Your Core Values to Drive Growth: A Vision for 2025

About Nicole Kramer:

Nicole Cramer is a Sales Conversation Coach, Keynote Speaker, and Exactly What to Say Certified Guide who works with professionals to master their sales conversations through connection, psychology, and leadership. A former #1 Fortune 500 salesperson, she now teaches sales psychology, strategic communication, and human connection to help clients sell with integrity, influence with purpose, and lead themselves to bigger opportunities—all through the power of self-leadership.

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• Apple Podcasts
  
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In today’s ever-changing world, it is more important than ever for an entrepreneur to stay impactful and relevant.

That’s where Winning Through Culture comes in! This podcast will take you inside the dynamic minds of Tim Flanagan and Amanda Kramer to give you expertise, insight, and tips on remaining impactful and relevant.

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This genuine content will provide you with opportunities, relationships, and a community to expand your personal and professional growth.

Let’s create a winning culture together!

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• Tim Flanagan: LinkedIn | Instagram
  
• Amanda Kramer: LinkedIn
  
• Nicole Cramer: LinkedIn | Website
  

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• The Pelora Group
  
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