In this episode of Winning Through Culture, Tim Flanagan and Amanda Kramer welcome back leadership coach and author Rob McKinnon, who shares insights from his book Lead Like You Were Meant To. The discussion centers around the connection between identity and leadership. Rob emphasizes how a leader’s authenticity and self-awareness directly impact their effectiveness. Rob explores the idea that leaders must first lead themselves well before they can lead others, and this begins with understanding one’s true identity and purpose.

Main Topics Covered:

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• Difference between what we do (role) and who we are (identity).
  
• Shift from habitual behaviors to deliberate, purposeful leadership.
  
• The Importance of knowing your strengths, weaknesses, and areas for growth.
  
• Stay curious, ask questions to build trust, and communicate better.
  
• A clear sense of self leads to more authentic and effective leadership.
  

About Rob McKinnon:

Rob McKinnon is an experienced leadership coach, speaker, and the author of Lead Like You Were Meant To. He works with C-level executives and leadership teams to help them lead with authenticity and purpose. Rob is passionate about helping leaders discover their true identity and use it to drive meaningful, impactful leadership. His work focuses on helping leaders grow through self-awareness and intentionality.

Related Episodes:

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• Pursuing Purposeful Productivity with Best-Selling Author, Jordan Raynor
  
• The Journey Behind The Purpose Summit with Davin Salvagno
  
• The Role of Authenticity and Vulnerability in the Workplace
  

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• Apple Podcasts
  
• Spotify
  
• YouTube Music
  

In today’s ever-changing world, it is more important than ever for an entrepreneur to stay impactful and relevant.

That’s where Winning Through Culture comes in! This podcast will take you inside the dynamic minds of Tim Flanagan and Amanda Kramer to give you expertise, insight, and tips on remaining impactful and relevant.

With Tim and Amanda’s experience and desire to plant knowledge in the business leaders around them, we hope you will take this podcast into your everyday life as an upcoming entrepreneur.

This genuine content will provide you with opportunities, relationships, and a community to expand your personal and professional growth.

Let’s create a winning culture together!

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• Tim Flanagan: LinkedIn | Instagram
  
• Amanda Kramer: LinkedIn
  
• Rob McKinnon: LinkedIn
  

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• The Pelora Group
  
• McKinnon Leadership Group
  

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