What's Your Edge?

What's Your Edge?


Latest Episodes

How to Fit the AI Tile into the Innovation Mosaic | What’s Your Edge?
March 19, 2024

The collaboration between human creativity and AI forms a masterpiece in the making, a sum greater than the parts. As we navigate this evolving landscape, together with AI we can take creativity, imag

Sculpt Your Way to “Advantageous Excellence” Via Iteration | What’s Your Edge?
February 13, 2024

Go beyond Operational Excellence to Advantageous Excellence with its strategic focus on innovation, differentiation, and the development of unique capabilities. How can you make this your competitive

4 Common Mistakes in the Customer-Centricity Quest | What’s Your Edge?
January 23, 2024

Delve into four prevalent mistakes related to strategy, data, insights, and measurement that are often made in the pursuit of customer-centricity. Learn how these missteps can be transformed into stra

Decipher the Ecosystem Map to Unlock Growth Possibilities | What’s Your Edge?
December 05, 2023

Use the Ecosystem Map to gain insights into the market and competitive landscape, reveal growth opportunities, and develop growth strategies.

How Segmentation Serves as Your Strategic North Star for Growth | What's Your Edge?
October 31, 2023

Even large companies fail at segmentation, losing millions and billions of dollars. The merits of effective segmentation are many; it improves customer-centricity, fuels growth trajectories, and provi

How You Can Strike It Rich with Customer Acquisition and Customer Retention | What’s Your Edge?
October 03, 2023

Customers are the gold vein for every business. The quest to discover new customers and retain the loyalty of existing ones is not without challenges. Competitors lurk like claim jumpers, vying for th

12 Opportunities to De-Risk Your Strategic Planning and Execution | What’s Your Edge?
September 12, 2023

Business leaders must continuously engage in strategic planning to steer their organizations toward growth and success, especially when facing a dynamic and unpredictable environment. In this episode

Is Your Growth Engine Firing on All Cylinders to Speed Results? | What’s Your Edge?
May 16, 2023

Companies that sustain profitable growth build an engine that creates customer value and drives growth. Start with these five important cylinders to operate at peak performance and avoid engine misfi

Build Trust and Loyalty: The Importance of Brand Authenticity for Your Business| What’s Your Edge?
April 11, 2023

Brand authenticity builds trust and credibility with customers. Brands perceived to be authentic garner more customer satisfaction, retention, loyalty, and advocacy, which ultimately leads to increase

Scaling a Business: How to Climb to the Summit of Success | What’s Your Edge?
March 21, 2023

Scaling your business can be a difficult and sometimes treacherous journey. With these seven success factors for mountain climbing, it is possible for business leaders to help their organizations reac