Explore this episode of "Whats Your Edge?" where Laura Patterson and guest Heather Valentine delve into strategies for overcoming three barriers to revenue growth. Learn how to leverage operational e

Gone in a flash! That can happen when the tide topples a sandcastle or product development fails to consider value proposition, messaging, positioning, and operational excellence prior to launch. Lear

Like a forest, your business must be carefully seeded and watered to ensure long-term growth. Are you employing these five best practicesfocusing on innovation, operational excellence, performance

No business is immune from the crucible of challenges but history has shown that focusing on strategic decision-making fueled by data-driven insights, advantageous excellence, and stellar performance

The value of capturing customer behavioral data cannot be understated, since the insights uncovered will light the way forward toward becoming a company focused on customer-centricity. Get examples of

Customer-centric value propositions articulate the benefits and solutions a customer can expect from engaging with the business, distinguishing it from direct and indirect competitors. But how can you

Customer and prospect validation is the not-so-secret sauce that can give you added confidence to unveil your businesss positioning and marketing to the world. Learn the 6 steps for conducting and us

Pursue business growth even though you may feel like you are swimming against the tide. Empower your business to not only survive but thrive by aligning strategies, optimizing operations, and fosterin

Customer Success, coined in the early 2000s, is more than a buzzwordit embodies customer-centricity. Why its rapid expansion? It's not just a growth strategy; it's THE primary strategy for value and

The collaboration between human creativity and AI forms a masterpiece in the making, a sum greater than the parts. As we navigate this evolving landscape, together with AI we can take creativity, imag