Rebecca Woan, founder of Chartwell Insurance Services, leveraged a strong value proposition and customer-centric strategy to differentiate the firm from competitors, and empowered employees to deliver

Christina Porter, President of Stallergenes Greer Canada, reveals how process reengineering, customer-centric strategies, and transparent communication helped rebuild trust, improve customer experienc

Mark L. Vincent discusses how boards of directors (BOD) and C-Suite members must collaborate to drive customer-centric strategies. He expounds on the importance of strategic alignment, crafting data-d

Explore how aligning business strategies with customer expectations fosters loyalty, differentiation, and long-term success. Featuring Karen Norheim, CEO of American Crane, this episode of 'Whats You

Explore how King of Texas Roofing navigated the challenges of change management to foster a collaborative and customer-centric culture that resulted in greater customer retention and customer acquisit

Explore this episode of "Whats Your Edge?" where Laura Patterson and guest Heather Valentine delve into strategies for overcoming three barriers to revenue growth. Learn how to leverage operational e

Gone in a flash! That can happen when the tide topples a sandcastle or product development fails to consider value proposition, messaging, positioning, and operational excellence prior to launch. Lear

Like a forest, your business must be carefully seeded and watered to ensure long-term growth. Are you employing these five best practicesfocusing on innovation, operational excellence, performance

No business is immune from the crucible of challenges but history has shown that focusing on strategic decision-making fueled by data-driven insights, advantageous excellence, and stellar performance

The value of capturing customer behavioral data cannot be understated, since the insights uncovered will light the way forward toward becoming a company focused on customer-centricity. Get examples of