What's Your Edge?

What's Your Edge?


Latest Episodes

How a Culture of Innovation Fuels Growth | What’s Your Edge?
December 02, 2025

In this episode of Whats Your Edge? werefocusing on a foundational driver of sustainable growth: innovation.Research from McKinseysuggests that companies that prioritize innovation generate significantly higher growth than their peers. In one study,

How to Use Analytics to Drive Customer Engagement and Growth | WYE
October 21, 2025

Youre probably experiencing what so many of our customers do. Data pouring in from every direction. Transactions, digital behavior, product usage, customer feedback, and more. As organizations have amassed more information, the real challenge has gone f

Behind The Scenes of a Competitive Go-to-Market Strategy | What’s Your Edge?
September 30, 2025

In this episode of Whats Your Edge? were joined by Doug Norton, Chief Marketing Officer of Inspire Semiconductor, a company founded in the early days of the pandemic thats now launching its groundbreaking Thunderbird supercomputer cluster-on-a-chip.

How Leveraging Ecosystems Improve Customer Experience and Drives Growth
August 26, 2025

Victor Gichun, Vice President of Business Development at Excess Logic, a nationwide leader in surplus equipment and electronics liquidation, offers businesses a seamless way to manage excess and obsolete inventory. What sets Excess Logic apart is its abil

It’s All About the Value Proposition to Successfully Compete | What’s Your Edge?
June 10, 2025

Most of us operate within a hyper-competitive marketplace. A compelling value proposition is a critical business asset and one of the most effective competitive differentiators. Companies that succeed in attracting and retaining customers are those that

Engineer Customer-Centric Processes for Better Service Quality and Growth | What’s Your Edge?
May 20, 2025

Christina Porter, the President of Stallergenes Greer Canada and Vice President of Strategy for Stallergenes Greer North America. The company provides therapies to help improve life for people who suffer from allergies. In 2017, Stallergenes Greer acquire

How Boards and C-Suites Can Align to Drive Customer-Centric Growth | What’s Your Edge?
April 15, 2025

Mark L. Vincent brings a wealth of expertise in driving customer-centric strategies at the C-Suite and board level. What I admire about Mark is his commitment to bridge the gap between executive leadership and boardroom strategy. In this episode of What&#

Reimagine How Customer Value is Delivered for Faster Organic Growth | What’s Your Edge?
March 18, 2025

Aligning your business strategies with customer expectations is essential for fostering loyalty, differentiation, and long-term success. In this episode of Whats Your Edge?, Karen Norheim, President and CEO of American Crane, discusses how data-driven in

Leading Change: Beyond Tried and True Strengthens Customer Retention and Builds Growth | What’s Your Edge?
February 18, 2025

Many of us at the helm of our companies are often faced with implementing changes to remain competitive and relevant to our customers, and to create more customer and business value to achieve long-term sustainable growth. This was the case for Kelly Van

Strategies to Overcome Three Barriers to Revenue Growth | What’s Your Edge?
January 21, 2025

For this episode of “What’s Your Edge?” Im thrilled to welcome Heather Valentine to the conversation. Heather is a seasoned growth executive with over 25 years of experience leading high-performing teams in the SaaS-based healthcare and