We Earn Media
77: Make Your Expert “Front and Center” with Brittany Sykes (Publicist)
May 07, 2024
Do you ever come across an article that features an expert and only that expert throughout the whole piece? With curious envy, do you wonder how that story came to be? Well, today well find out! We talk shop with a fellow publicist and industry friend wh
How does one “earn” media coverage? What makes a story “compelling enough" for a reporter to cover it? Through thoughtful conversations with the journalists themselves, Britt and Jackie leave no stone unturned in their humble quest to make pitching less d
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