Todays guest writes for a major finance publication that we see all over Qwoted and HARO, and is heavily syndicated and featured on Apple/Google News, Yahoo, MSN, AOL, and more. Today well learn the kinds of stories a high-volume online publication writ

Most journalists we talk to tell us they get way too many pitches. When we were told by todays guest that shes experiencing the opposite problem, we knew we had to investigate! Today we learn all about local news and how to identify and tell a story tha

Do you ever come across an article that features an expert and only that expert throughout the whole piece? With curious envy, do you wonder how that story came to be? Well, today well find out! We talk shop with a fellow publicist and industry friend wh

Today we have a special episode. Instead of one guest, we have two! Catch a glimpse of two industry friends being candid on what its like to work in food and wine media. Youll learn about what works and doesnt work when promoting a food/beverage brand.

Ever wonder how some experts get to share their expertise through contributed articles in big, industry outlets? In this episode, we chat with a community editor whose job is to vet these kinds of pitches. Tune in to this episode if you want to understand

Todays episode is all about media training. Our guest is a freelance writer (a repeat guest!) who has interviewed all sorts of experts and has a LOT of great insight into how we can all do better during this important part of the media relations process.

Although the media industry is constantly in flux, we have seen some significant changes over the past year that dont inspire confidence in the current stability of things. In light of news regarding layoffs across all industries, how can publicists beco

Today we have a guest who considers himself more of an SEO than PR. But, with the convergence of digital comes the reality that PR influences SEO and sometimes vice versa. With that in mind, we have a conversation all around clever ways to prospect and gr

We have a repeat guest joining us today. Well talk about something thats been on her mind, which is the growth of asset-less PR in lieu of hero/content-led campaigns. Well discuss potential reasons why this may be, and what the potential opportunity co

In this special episode, we explore mental health with executive coach and psychologist, Dr. Anne Welsh. Well cover perfectionism, imposter syndrome, and anxiety, along with actionable tips you can take to take control of your mental health through healt