Watching George Floyd's murder on TV shook Rob Cohen to his core. He was well aware of racial injustices and inequities; he had already implemented diversity, equity and inclusion policies at IMA Financial, where he serves as chairman and CEO. But he realized he needed to step up to create even greater change. On this episode of the Voices of Experience podcast, Cohen explains the "listen, learn, then lead" approach he used in response, the best way for a company to build a healthy culture, how he juggles competing priorities and how he keeps things interesting, 34 years into a job.

Table of Contents

1:14 "No Way in Hell"
3:02 Keeping it interesting after 34 years
6:15 Reacting to George Floyd's murder
8:59 Approaching DEI as a white person
12:34 What's next for DEI at IMA
14:47 Creating a good culture
20:34 Balancing life's "platter"
24:08 Attracting today's new, talented workers
27:54 "Write your dreams down"
29:54 Show notes and credits