Ultimate Guide to Partnering®

Ultimate Guide to Partnering®


Latest Episodes

120 – Why Technology Organizations Struggle to Invest in Successful Brand Marketing
September 22, 2021

My guest for this episode of the podcast is Dux Raymond Sy, the Chief Brand Officer at AvePoint. In this episode, Dux and I discuss why technology organizations struggle to invest in successful brand

119 – One Sales Leaders Focus to Empower Organizations Through Effective Selling Skills
September 13, 2021

My guest for this episode of the podcast is Sam McKenna, the CEO of SamSales Consulting. In this episode, we spotlight one sales leader's focus to empower organizations through effective selling skill

118 – How Technology Ecosystems Think and Organize Differently During These Exciting Times
September 06, 2021

My guest Jay Mc Bain -Principal Analyst – Channels, Partnerships & Ecosystems at Forrester. Jay joins Ultimate Guide to Partnering to share How Technology Ecosystems Think and Organize Differently Dur

117 – Partner Co-selling, Positioning Your Company for Success, with Brent Combest
August 31, 2021

My guest for this episode is Brent Combest, Microsoft's GM for National and Local partners and a three-time guest on Ultimate Guide to Partnering®. In this episode, Brent takes us through his 5 Steps

116 – Helping ISVs Accelerate Meaningful Revenue with the Cloud Providers through Marketplaces
August 25, 2021

In this episode, Sanjay Mehta joins Ultimate Guide to Partnering® to tell our listeners how Tackle.io is helping Independent Software Vendors (ISVs) accelerate meaningful revenue with their cloud prov

115 – Creating Value to Innovative Routes-to-Market with Precise Industry and Customer Solutions
August 17, 2021

My guest for this podcast episode is Oguo Atuanya, Microsoft's US Leader for Global Scale Services Partners, who explains how his organization is creating value for customers and markets with innovati

114 – Cloud Wars Ranks the Most Influential Cloud Vendors During This Rapid Transformation
August 10, 2021

My guest for this podcast episode is Bob Evans, a leader on a mission to provide customer-centric analysis about business technology and the digital economy. Cloud Wars ranks the most influential Clou

Focus on High-Performance and Successful Partnerships [2020 Olympic Reprise]
August 04, 2021

I've been watching the Tokyo Olympics and wanted to share this episode recorded back in December with World-renowned high-performance psychologist and industry visionary Dr. Michael Gervais. This is o

112 – Microsoft Consulting Services Driving Greater Customer Success with Partners
August 03, 2021

My guest is a former colleague who leads Microsoft Consulting Services in the United States and has made a major commitment to the success of partners. Jim Lee is Microsoft's Vice President for US Con

How One Leader Inspires Others to Achieve What We All Thought Was Just Potential.
July 26, 2021

If you want to learn how this forward-leaning leader is driving the future of work then you won’t want to miss listening to this amazing interview. I have been fortunate to know this guest since early