Patagonia is the quintessential Ueber-Brand. This brand is fascinating and we have written extensively about what we think drives and sustains its success in our latest book as well as on this blog.  But it is quite another thing to hear it …

Audemars Piguet is up there, even in the already elevated world of ‘haute horlogerie’ and the Swiss Alps.  Le Brassus in the high valley of Joux is the birthplace and still the place of hand-crafting AP watches as Tim Sayler, …

If you are familiar with the ‘Hero’s Journey’ as described by Joseph Campbell, then the trials and tribulations Johan Buelow went through to concoct and share the perfect batch of liquorice – and create a thriving company on the way – will sound mighty fa

Conversations with brand builders who seduce, rather than sell, add…

Conversations with founders and brand builders who seek to seduce,…

Conversations with founders and brand builders who seek to seduce,…

Conversations with founders and brand builders who seek to seduce,…

Conversations with founders and brand builders who seek to seduce,…

Conversations with founders and brand builders who seek to seduce,…

Conversations with brand builders who seek to seduce, rather than…