Ueber-Brands
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Johnnie Walker: Appeal at $1 and $1,000 a sip, alike. – Interview with Matteo Fantacchiotti, Diageo – Podcast Episode 06
Conversations with founders and brand builders who seek to seduce, rather than sell, add myth to the material and let their brands shine from the inside, out - we call them Ueber-Brands. Go to www.ueberbrands.com for rich podcast notes, pictures, further reading and for our blog. We appreciate comments and (good) ratings ;-)