Ueber-Brands
Chipotle – The Genius and Power of Naïveté – Interview with William Espey, Brand Voice Lead Chipotle Mexican Grill – Podcast Episode 05
Conversations with founders and brand builders who seek to seduce, rather than sell, add myth to the material and let their brands shine from the inside, out - we call them Ueber-Brands. Go to www.ueberbrands.com for rich podcast notes, pictures, further reading and for our blog. We appreciate comments and (good) ratings ;-)