Tricks of the Trade(mark)

Tricks of the Trade(mark)


Latest Episodes

Tricks of the Trademark - That's a Wrap (final episode)
January 14, 2025

Our final (for now!) podcast and some reflections from Erik in this special episode.

3 Reasons for a Trademark Watch Service
January 08, 2025

Why monitor your registered trademark? Erik shares 3 reasons why this is valuable for your brand in this episode. Learn more about monitoring at https://www.erikpelton.com/services/trademark-monitorin

25 Peltonisms
January 01, 2025

Erik shares 25 of his favorite Peltonisms in this episode. Check out the full library at https://www.erikpelton.com/resources/peltonisms/

A Quick and Easy Guide to Doing A Trademark Clearance Search
December 25, 2024

Searching for potential conflicts is an important step in the trademark process. In this episode, Erik shares key tips to consider whether searching on your own or with an experienced attorney.

25 Top Tips from 25 Years
December 18, 2024

Our top 25 (not just trademark) tips distilled from 25 years of building bold brandsincluding our own.

Trademarks for Beginners
December 11, 2024

New to the trademark registration process? Erik shares top tips to help you go from beginner to expert in this episode.

25 Office Action Response Tips
December 04, 2024

Knowing how to compile an effective response is key when faced with an Office Action. Erik shares 25 top tips in this episode.

What is the Supplemental Register?
November 27, 2024

How does the Supplemental Register differ from the Principal Register? Erik explains the key elements in this episode.

25 Trademark Renewal Tips
November 22, 2024

Erik shares important things to know when it comes to renewing a trademark registration in this episode.

Why Filing a Trademark Application Without a Lawyer is a Big Mistake
November 13, 2024

Top 3 reasons to hire an attorney to file your trademark application.