Registration of a trademark with the USPTO acts like both a smoke detector and a fire extinguisher. The registration works like a detector to help minimize the chances of an infringement situation, and it acts like an extinguisher to help extinguish infringements that arise quicker and easier.  In short, there is no more powerful tool to protect a brand than trademark registration. For more information, visit TRADEMARKIVE^® at https://www.erikpelton.com/trademarkive/.

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