Tricks of the Trade(mark)
Latest Episodes
USPTO Proposal to Change and Increase Trademark Filing Fees
Erik shares important information on the USPTOs plan to change and increase fees and his concerns for small businesses in this episode. To be part of the process and make your voice heard, visit http
25 Names You Won’t Believe Are Registered Trademarks and Not Generic
Erik shares 25 commonly used names that are actually registered trademarks in this episode. Some of them may surprise you!
Plan Ahead
Inspired by a clever license plate, Erik shares tips on the benefits of planning ahead when it comes to protecting your brand.
25 Tips When Brainstorming a New Name
Erik shares 25 tips to consider when brainstorming brand names in this episode of our 25 series.
Trademark Tips for Journalists
Erik shares important tips for journalists to help them accurately report on trademark matters in this episode.
25 Ways to Use Your Trademark
Erik shares 25+ ways to use your trademark in this episode as we celebrate our 25th year with the 25 series.
Top 5 Reasons to Register a Trademark
There are many benefits to registering your trademark, and Erik shares his top 5 in this episode.
25 Examples of Non Traditional Trademarks
Celebrating our 25th year with the 25 series. Erik shares 25 examples of non traditional trademarks in this episode.
10 Reasons Why Lawyers Should Create Content
Erik shares insights on how lawyers can benefit from content creation in this episode.
25 Great Slogans
Celebrating our 25th year with the 25 series. Erik discusses the power of slogans and reviews 25 iconic examples in this podcast.