Tricks of the Trade(mark)
Latest Episodes
3 Reasons for a Trademark Watch Service
Why monitor your registered trademark? Erik shares 3 reasons why this is valuable for your brand in this episode. Learn more about monitoring at https://www.erikpelton.com/services/trademark-monitorin
25 Peltonisms
Erik shares 25 of his favorite Peltonisms in this episode. Check out the full library at https://www.erikpelton.com/resources/peltonisms/
A Quick and Easy Guide to Doing A Trademark Clearance Search
Searching for potential conflicts is an important step in the trademark process. In this episode, Erik shares key tips to consider whether searching on your own or with an experienced attorney.
25 Top Tips from 25 Years
Our top 25 (not just trademark) tips distilled from 25 years of building bold brandsincluding our own.
Trademarks for Beginners
New to the trademark registration process? Erik shares top tips to help you go from beginner to expert in this episode.
25 Office Action Response Tips
Knowing how to compile an effective response is key when faced with an Office Action. Erik shares 25 top tips in this episode.
What is the Supplemental Register?
How does the Supplemental Register differ from the Principal Register? Erik explains the key elements in this episode.
25 Trademark Renewal Tips
Erik shares important things to know when it comes to renewing a trademark registration in this episode.
Why Filing a Trademark Application Without a Lawyer is a Big Mistake
Top 3 reasons to hire an attorney to file your trademark application.
25 Great Logos
Erik shares his favorite logos and what elements make them powerful branding tools in this episode.