Tricks of the Trade(mark)
Latest Episodes
Liquid Death: Bold Branding Example
From their macabre name to their clever sloganand everything in betweenLiquid Deaths provocative branding is all about follow through, as Erik shares in this episode.
25 Trademark Rarities You Ought to Know About
The world of trademarks is vast, and contains many rare elements. Erik shares 25 examples in this episode
Punctuation Trademarks
In this episode, Erik shares insights and examples of how punctuation can be used in a trademark.
25 TTAB Tips
Erik shares 25 key terms to know if you are involved in a Trademark Trial and Appeal Board matter in this episode.
How Long Does a Trademark Last?
Did you know that a trademark registration can potentially last forever? Erik explains how and provides examples of some registered trademarks from the 19th century in this episode.
25 Key Trademark Terms
There are countless key trademark terms, and Erik shares 25 of the most important ones to know in this episode. Learn more at erikpelton.com/resources/
USPTO Proposal to Change and Increase Trademark Filing Fees
Erik shares important information on the USPTOs plan to change and increase fees and his concerns for small businesses in this episode. To be part of the process and make your voice heard, visit http
25 Names You Won’t Believe Are Registered Trademarks and Not Generic
Erik shares 25 commonly used names that are actually registered trademarks in this episode. Some of them may surprise you!
Plan Ahead
Inspired by a clever license plate, Erik shares tips on the benefits of planning ahead when it comes to protecting your brand.
25 Tips When Brainstorming a New Name
Erik shares 25 tips to consider when brainstorming brand names in this episode of our 25 series.