Tricks of the Trade(mark)

Tricks of the Trade(mark)


Latest Episodes

Be Like Taylor: 3 Swift Trademark Tips
September 04, 2024

Taylor Swifts musical success is undeniable, and her brand protection is equally impressive. Erik shares 3 trademark tips inspired by Taylor.

25 Classes of Goods and Services at the USPTO
August 28, 2024

When applying for a trademark, its important to use the correct classification for your goods and/or services. Erik shares 25 of the many different classifications for goods and services in this epis

The Role of Trademarks in Erik’s Favorite Legal Movie
August 21, 2024

Erik describes how his favorite comedy movie uses the power of a trademark to win a trial in this episode.

25 Tips from a Former Trademark Examiner
August 14, 2024

Erik shares key insider tips he learned from his time as a USPTO Examiner in this episode

Comments on USPTO Fee Increases
August 07, 2024

Our take on the USPTOs proposed fee increases and how small businesses may be affected.

25 Examples of Great Small Business Brands
July 31, 2024

Great brands are everywhere you just have to look!

Patent, Trademark, and Copyright: Definitions and Differences
July 24, 2024

What are the distinctions between patents, trademarks, and copyrights? Erik breaks it down in this episode. To schedule a free initial consultation, visit https://www.erikpelton.com/calendar/

25 Great USPTO Resources
July 17, 2024

The USPTO has a wealth of great resources for the general public, and Erik recommends 25 of his favorites in this episode.

What is the Supplemental Register of Trademarks?
July 10, 2024

In this episode, Erik breaks down the key differences between the supplemental and principal registers and what types of trademarks reside in each.

Liquid Death: Bold Branding Example
June 26, 2024

From their macabre name to their clever sloganand everything in betweenLiquid Deaths provocative branding is all about follow through, as Erik shares in this episode.