This is a short episode that I wanted to get to you before the Christmas season gets into full swing. Short but important, I think. Recently I attended an event hosted by CNW Group featuring keynote speaker Craig Silverman,

I’ve been sharing blogging advice with my students at the University of Toronto, and I thought I’d include it in a podcast episode as well. Here are the show notes: [00:01] Welcome and introduction [03:12] Blog about a topic you’re passionate about and...

In this episode, Steve Lubetkin and I talk about the book we’re writing, The Business of Podcasting. Unlike other podcasting books that delve into the mechanics of creating a podcast, The Business of Podcasting tells you about the business side of the ...

Download Listen in a New Window iTunes Stitcher SoundCloud Leave a Review Clammr It Subscribe via RSS Subscribe on Android Fresh off a semester teaching audio journalism, and in the midst of writing a book called The Business of Podcasting with Steve L...

This is a 10-minute podcast about Podcamp Toronto 2014 by Donna Papacosta. Here are the show notes: - 00:01 Welcome and intro - 00:33 Quick recap of my favourite sessions attended at Podcamp Toronto: -

Recently I had a meeting with the marketing team at a small business. They were asking my advice about social media and about sending a “blast” out to bloggers who are influential in their market. You can imagine what happened next.

In this conversation with social media expert B.L. Ochman, originally broadcast and now archived as a Google Hangout on Air, we make the point that communicators and marketers can no longer ignore Google+. B.L. Ochman is a Certified GooglePlus Helpout Co

Are you working on your plans for 2014? Me too. One of the things I’d like to do in the new year is move away from the “crazy busy” mindset. If this is an objective for you too, then listen to my interview with Eileen Chadnick, author of the new book,

In this 22-minute podcast you’ll hear an interview with blogging expert Mark Evans, principal with ME Consulting, who works with startups and entrepreneurs looking to jump-start their marketing. Mark writes a blog about startup marketing at markevans.ca

Among all the jargon and hyperbole around content marketing these days, there’s a simple truth: content marketing works. In this 14-minute podcast, you’ll learn what content marketing is, what it is NOT, and how you can get started. Here are the show