Trafcom News Podcast
Latest Episodes
Trafcom News Podcast 137: How to show your expertise
Amid all the marketing clutter out there, how do you show your expertise to clients and prospects? Well, there’s a lot we can learn from Carl Friesen, author of Your Firm’s Expertise Edge, among other books. In this 21-minute podcast,
Trafcom News Podcast 137: How to show your expertise
Amid all the marketing clutter out there, how do you show your expertise to clients and prospects? Well, there’s a lot we can learn from Carl Friesen, author of Your Firm’s Expertise Edge, among other books. In this 21-minute podcast,
Trafcom News Podcast 136: Why Your Writing Sucks
For my first podcast of 2016, I’m delighted to bring you this interview with Marcia Ross, author of Why Your Writing Sucks: Business Writing That Works in the Digital Age. In this conversation, Marcia and I discuss why many of us write so badly,
Trafcom News Podcast 136: Why Your Writing Sucks
For my first podcast of 2016, I’m delighted to bring you this interview with Marcia Ross, author of Why Your Writing Sucks: Business Writing That Works in the Digital Age. In this conversation, Marcia and I discuss why many of us write so badly,
Trafcom News Podcast 135: Top 7 podcasting questions
Questions! I hear questions. In this 11-minute episode, you’ll get the answers to seven very popular podcasting questions: 1. How do I explain podcasting in simple terms my CEO can understand? 2. What microphone should I buy?” 3.
Trafcom News Podcast 135: Top 7 podcasting questions
Questions! I hear questions. In this 11-minute episode, you’ll get the answers to seven very popular podcasting questions: 1. How do I explain podcasting in simple terms my CEO can understand? 2. What microphone should I buy?” 3.
Trafcom News Podcast 134: Report from NMX
Or, “what happens in Vegas goes on this podcast.” Here’s my report from this year’s NMX show, which, for the first time was rolled into the huge NAB show in Las Vegas. Rather than recaps of all of the sessions I attended,
Trafcom News Podcast 134: Report from NMX
Or, “what happens in Vegas goes on this podcast.” Here’s my report from this year’s NMX show, which, for the first time was rolled into the huge NAB show in Las Vegas. Rather than recaps of all of the sessions I attended,
Trafcom News Podcast 133: Communicate your way to a brighter career
Stand out. Get noticed. Be brilliant. An interview with Gerry Lewis. How many times have you been in a meeting that feels like the movie Groundhog Day? (“Haven’t we discussed this before – to no end?”) How many times have you seen someone bore the audi...
Trafcom News Podcast 133: Communicate your way to a brighter career
Stand out. Get noticed. Be brilliant. An interview with Gerry Lewis. How many times have you been in a meeting that feels like the movie Groundhog Day? (“Haven’t we discussed this before – to no end?”) How many times have you seen someone bore the audi...