Technical Marketing Handbook

Technical Marketing Handbook

Latest Episodes

TMH #13: Take Care Of Your Expertise with Simo Ahava
December 14, 2021

In this last episode of 2021, Simo discusses strategies for building and maintaining expertise in your chosen field.

TMH #12: Missing Motivation with Simo Ahava
November 30, 2021

In this personal episode, Simo discusses his recent motivation slump in data and analytics work as well as some ideas for overcoming it.

TMH #11: Product Analytics with Adam Greco
November 16, 2021

Adam Greco from Amplitude shares his thoughts on product analytics as well as the current state of the analytics industry.

TMH #10: Communication Struggles with Simo Ahava
November 01, 2021

In this solo episode from Simo Ahava, the topic is organizations' communication structures, Conway's Law, and agile methodologies,

TMH #9: Experimentation with Matt Gershoff
October 19, 2021

Matt Gershoff of Conductrics sits down with me to discuss experimentation, A/B testing, statistical inference, and how to help maintain an experimentation program in an organization.

TMH #8: Server-side Tagging and the Vegas Rule with Simo Ahava
October 05, 2021

Simo Ahava walks through some of the misconceptions about server-side tagging and outlines what an ideal future would look like.

TMH #7: Browser Tracking Protections with Simo Ahava
September 20, 2021

Simo sits down with Simo again to deliver a solo episode. This time, we walk through browser tracking protections, what they are, and why should we care.

TMH #6: Web Browsers with Simo Ahava
September 07, 2021

In this episode, Simo Ahava walks through the steps of what happens when you type a URL in the web browser's address bar and press enter.

TMH #5: Tag Management with Adam Halbardier
August 24, 2021

In this episode, Adam Halbardier of Google joins me to discuss tag management. We talk about the difficult engineering choices that the developers of the world's most popular tag management system fac

TMH #4: Search Intelligence with Dawn Anderson
August 08, 2021

Dawn Anderson from Bertey joins the podcast to discuss the world of search, Google's advances in algorithms, and how SEO and the academic world intersect.